As music increasingly intersects with audiovisual, technology and gaming, it becomes a key engine for value creation and cross-sector innovation. The discussion focuses on how this momentum can evolve from fragmented initiatives into more coordinated, investment-ready frameworks.

With a focus on Greece and Southeast Europe, the panel examines how the region can position itself more strategically within the European landscape, and how stronger collaboration across networks can unlock investment, support IP development and accelerate growth.

Framing the tone of Athens Music Week 2026, the conversation looks at how these dynamics can translate into clearer pathways, stronger partnerships and more sustainable growth across Europe and the region.

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The Music Tech Europe Association is developing a series of closed, expert roundtables across Europe to address one of the most pressing questions facing the music sector today: how can we build shared knowledge around AI across the music industry, the AI ecosystem, and the artists navigating both?

The Athens Forum focuses on a clear structural gap. Music companies and artists are increasingly engaging with AI without always having the frameworks or understanding to use it effectively. At the same time, AI companies often approach the music sector without a deep understanding of how it actually operates. The result is friction, mistrust, and missed opportunities on both sides.

The session explores two sides of the same challenge:

• AI meets music: How are AI companies approaching the music sector? Where does their understanding fall short?
• Music meets AI: How are music companies and artists engaging with AI in practice? What knowledge frameworks are still missing?

This event is accessible by invitation only.

Moderated by Yvan Boudillet and Turo Pekari

The post Music & AI Forum “Knowledge as Infrastructure” – by Music Tech Europe appeared first on Athens Music Week.

Bringing together researchers, therapists and practitioners working across neuroscience, music therapy and community settings, we look at how music is used in trauma recovery, youth work and with vulnerable groups, and what makes these approaches effective in real-world contexts. You will hear how music is being translated into accessible applications and how new approaches are helping extend reach and impact, supporting care, resilience, and social change.

Moderated by Julie Galatoula

The post The sound of science: Music, mental health and social impact appeared first on Athens Music Week.

Bringing together voices from labels, distribution, management and publishing, the panel looks at how artists begin to reach audiences beyond Greece. How teams form around them, how decisions are made, and how momentum is built and sustained across different markets.

From digital distribution and streaming to live opportunities, networks, and market positioning, the focus stays on what actually makes a difference, including the role of international partners, the realities of building from a Greek base, and what it takes to move from early progress to a more consistent presence abroad.

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Moderated by Mandy Salem-Aubry

The post From local traction to international markets: How Greek artists grow appeared first on Athens Music Week.