Φιλανδία Archives - Athens Music Week

Turo Pekari (FI)

Artur — Fri, 01 May 2026 06:20:53 +0000

Turo Pekari is a leading innovator at the intersection of music, technology, and business strategy. As Chief Liaison Officer of Copyright Delta, Vice President at Music Tech Europe, Head of European Affairs at Nordic Music Tech, he works with industry leaders, startups, and policymakers to create future-ready frameworks for the creative industries. A seasoned conference curator and sought-after speaker, Turo has spearheaded initiatives bridging AI, music rights, and emerging tech ecosystems worldwide.

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Iara Dias (FI/BR)

Fani — Fri, 14 Mar 2025 13:27:41 +0000

Iara Dias is an entrepreneur, author, and musician with over 20 years of experience at the intersection of music, technology, and immersive digital experiences. As the former Partnerships Manager and Producer at Decentraland, she played a pivotal role in onboarding artists, brands, and labels into the metaverse and led flagship projects such as the Metaverse Music Festival, Metaverse Pride, and Metaverse Fashion Week.

Beyond her work in the metaverse, Iara has held product management roles at startups in the music industry, working with blockchain technology to streamline payments for songwriters, develop all-in-one music distribution solutions, and create virtual concerts and immersive experiences in virtual reality. She has also collaborated with companies and artists to develop their careers, with a strong focus on digital strategies and technological innovation.

A recognized thought leader in music technology, Web3, NFTs, and direct-to-avatar economies, Iara has extensively explored artist-fan relationships, digital merchandise, and new revenue models in the evolving digital landscape.

Now, as the CEO of ikkio, she is pioneering AI-driven smart glasses applications, pushing the boundaries of spatial computing and accessibility. She will share insights on how emerging technologies are reshaping the music industry, offering strategies for artists and companies to thrive in the metaverse and beyond.

Links: https://www.linkedin.com/in/iaradias/
https://www.ikkio.co/

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JoJo “Johanna” von Hertzen (FI)

admino — Mon, 24 Apr 2023 14:11:02 +0000

JoJo “Johanna” von Hertzen is a Finnish singer, songwriter, music influencer and a co-founder of the music company called Deep Heart Beats. Her experience in the music industry is more diverse than only her own music career; she also has a wide range of experience of working in other sectors of music field as well. She has been working with musicians, in music festivals and producing events and video productions in Finland and abroad. Her previous company founded one of the first live streaming platforms in Finland. In 2022 she was Invited by Music Finland to speak and to join networking activities at Sonar Festival and in Sonar+D in Barcelona. Networking immediately paid off and soon JoJo was working with Basque Music as their local producer for Bite Basque Beat -festival concert in Finland. In recent years she has been visited in Finnish music schools as a speaker and as a personal mentor. JoJo’s passion is continuously learning and developing her skills to create new services to musicians. Currently JoJo is studying music therapy and her goal is to create new business possibilities as an Artist mentor.

Social Media Links:

Spotify: https://www.bit.ly/johannavonhertzenspotify
Instagram: www.instagram.com/johannavonhertzen
LinkedIn: https://www.linkedin.com/in/johannavonhertzen
TikTok: https://www.tiktok.com/@johannavonhertzen
WWW: www.johannavonhertzen.com

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Turo Pekari (FI)

Artur — Sun, 23 Apr 2023 11:07:00 +0000

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T. Pekari

admino — Thu, 20 May 2021 21:17:36 +0000

Music innovation specialist, export professional, researcher, advisor, ecosystem & community builder based in Helsinki, Finland. Currently Turo leads international operations, innovation and insights at Music Finland. For years, Turo has been in the forefront of music innovation by running Nordic innovation labs developing future concepts for rights tech, as well as leading innovation, data strategy and foresight work at Teosto. Turo is also the co-founder of #NextStageChallenge, a pan-European music innovation initiative, acting in expert roles for European Commission and the Finnish Government for copyright infrastructure development work, European innovation ambassador of CreativeSHIFT and working as a mentor and advisor in various international startup and music business accelerator programs.

http://www.musicfinland.com/

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