With sync placements now a key source of income and exposure, the pressure is on for artists to understand how this part of the industry really works. What makes a track stand out to a music supervisor? How do editors choose what ends up on screen? Writing great music is only part of it. You also need to know how to pitch, present, and build the right relationships.<\/p>
This session is aimed at artists, producers, and composers looking to grow their audience and build income through sync. It offers practical insight into what really matters in the sync world\u2014from making your catalogue placement-ready to earning the trust of the people behind the scenes. We\u2019ll hear from those working across film, TV, games, and ads, and close with an open Q&A for independent creators ready to move beyond streaming and live shows.<\/p>
Powered by Sync About It<\/p>
Moderator:<\/strong> Andra Vasile (RO)<\/p>","protected":false},"excerpt":{"rendered":" With sync placements now a key source of income and exposure, the pressure is on for artists to understand how this part of the industry really works. What makes a track stand out to a music supervisor? How do editors choose what ends up on screen? Writing great music is only part of it. You also need to know how to pitch, present, and build the right relationships.<\/p>\n This session is aimed at artists, producers, and composers looking to grow their audience and build income through sync. It offers practical insight into what really matters in the sync world\u2014from making your catalogue placement-ready to earning the trust of the people behind the scenes. We\u2019ll hear from those working across film, TV, games, and ads, and close with an open Q&A for independent creators ready to move beyond streaming and live shows.<\/p>\n Moderator: Andra Vasile (RO)<\/p>\n","protected":false},"featured_media":0,"menu_order":0,"template":"","meta":{"_acf_changed":false,"footnotes":""},"tags":[],"event-cat":[86,103],"nationality":[],"music-genre":[],"destination":[],"topic":[],"language":[79],"class_list":["post-26637","event","type-event","status-publish","hentry","event-cat-conference-el","event-cat-panels-el-2","language-english-el"],"acf":[],"featured_image_src":"","ams_acf":[{"key":"performers","label":"Performers","value":[{"ID":22655,"post_author":"1898","post_date":"2024-05-08 12:40:04","post_date_gmt":"2024-05-08 09:40:04","post_content":"\n With over 13 years of experience in the music and entertainment industry, Andra Vasile has become a prominent figure in Central and Eastern Europe. Currently serving as Sync Manager and A&R Administrator at Global Records, she manages a vast catalog of songs and works closely with over 80 artists. Her role involves overseeing operations across 18 studios, with a strong focus on music synchronization, which has been a key part of her career.<\/p>\n\n\n\n In 2023, Andra co-founded Sync About It, the first conference and music camp in the region dedicated to music synchronization. Held in Bucharest, Romania, the event serves as a platform for songwriters and producers to collaborate on projects aligned with briefs from music supervisors, promoting knowledge exchange, best practices and industry trends.<\/p>\n\n\n\n Andra\u2019s career spans multiple fields of the music business, including PR, artist management, booking, event organization and A&R. She also manages the alternative rock band Gramofone, who have released two albums and performed at major festivals. Beyond her roles in music, she has been the PR Manager for East European Comic Con for over 11 years, acting as a spokesperson for the event.<\/p>\n\n\n\n Additionally, Andra contributes to soundcheck management at the Beach, Please! festival, Europe\u2019s largest urban festival. <\/p>\n\n\n\n Her varied experience and genuine love for music and culture inspire her to keep learning and contributing to the field in meaningful ways. Driven by her passion, she constantly seeks to expand her knowledge and bring fresh perspectives to the industry.<\/p>\n\n\n\n Links: <\/strong>https:\/\/linktr.ee\/AndraVasile<\/strong><\/a> <\/strong><\/p>\n\n\n\n <\/p>\n","post_title":"Andra Vasile (RO)","post_excerpt":"","post_status":"publish","comment_status":"closed","ping_status":"closed","post_password":"","post_name":"andra-vasile-ro","to_ping":"","pinged":"","post_modified":"2025-04-08 17:48:13","post_modified_gmt":"2025-04-08 14:48:13","post_content_filtered":"","post_parent":0,"guid":"https:\/\/www.athensmusicweek.gr\/?post_type=speaker&p=22655","menu_order":0,"post_type":"speaker","post_mime_type":"","comment_count":"0","filter":"raw"},{"ID":17219,"post_author":"1898","post_date":"2023-04-28 14:49:23","post_date_gmt":"2023-04-28 11:49:23","post_content":"\n Markos Fragos studied at the Economic University of Athens but music criticism and theory got him for sure. He has been stuff writer, then editor and then chief editor in the music magazine Pop & Rock, he worked at the promo management and strategic marketing departments at Warners, at the promo management department at EMI Greece, at the press office of Odeon, he was chief editor at Sonic music magazine, creative manager at the music publishing company D-Version and then worked as head of the documentation department of the Collective Management Organization EDEM. Currently he works at copyright administration and as creative synch manager at Musou Music Group. He has written features and reviews about music in the Greek music press (Lifo, Epsilon, Vogue, Symbol etc) and he still writes occasionally as guest reviewer.<\/p>\n","post_title":"Markos Fragos (GR)","post_excerpt":"","post_status":"publish","comment_status":"closed","ping_status":"closed","post_password":"","post_name":"markos-fragos-gr-2","to_ping":"","pinged":"","post_modified":"2025-04-09 12:18:19","post_modified_gmt":"2025-04-09 09:18:19","post_content_filtered":"","post_parent":0,"guid":"https:\/\/www.athensmusicweek.gr\/?post_type=speaker&p=17219","menu_order":0,"post_type":"speaker","post_mime_type":"","comment_count":"0","filter":"raw"},{"ID":17351,"post_author":"1898","post_date":"2023-04-30 18:10:31","post_date_gmt":"2023-04-30 15:10:31","post_content":"\n Steve Farris is a seasoned music professional with a career spanning three decades, best known for his work with renowned artists including the Levellers, Snow Patrol, and Belle and Sebastian. His expertise encompasses artist development, A&R, music publishing, catalogue optimisation, sync, mentoring and consulting. <\/p>\n\n\n\n Steve began his career as the lighting designer for the Levellers during the band\u2019s meteoric rise in the early 1990s. He was part of their whirlwind success, including their landmark Saturday night headline performance on Glastonbury\u2019s Pyramid Stage in 1994. <\/p>\n\n\n\n Transitioning from the touring world, Steve moved into A&R, starting at EMI Publishing before joining Sony Music. At Sony, he signed Snow Patrol and the Brit Award-winning Belle and Sebastian, publishing the early records of both bands. <\/p>\n\n\n\n Steve later reconnected with the Levellers at their Metway Studios in Brighton, managing their label and publishing arm, On The Fiddle. During this time, he also managed the artist Kidda, whose publishing deal with Snow Patrol\u2019s Polar Patrol further strengthened Steve\u2019s ties to the band. <\/p>\n\n\n\n As a director of Polar Patrol, Steve played a pivotal role in signing and supporting an impressive roster that included Belle and Sebastian, Bo Bruce, Tired Pony,and songwriter Johnny McDaid, whose work with Snow Patrol and Ed Sheeran achieved global success. The company also worked with critically acclaimed artists including Here We Go Magic, Luke Temple, and Mercury Prize nominee Nadine Shah. <\/p>\n\n\n\n Steve subsequently set up a publishing company at the booking agency 13 Artists, where he signed emerging talents including Bilk and the Psychedelic Porn Crumpets. <\/p>\n\n\n\n For the past five years, Steve has operated as a freelance music consultant under his company, Steve Farris Music. Drawing on his extensive experience and network, he supports business owners, artists, and startups, helping clients navigate the ever-evolving music industry. <\/p>\n\n\n\n \u2022 Personal Social Media Links: <\/strong>https:\/\/linktr.ee\/stevefarrismusic<\/a><\/p>\n\n\n\n <\/p>\n","post_title":"Steven Farris (UK)","post_excerpt":"","post_status":"publish","comment_status":"closed","ping_status":"closed","post_password":"","post_name":"steven-farris-uk","to_ping":"","pinged":"","post_modified":"2025-04-08 14:45:53","post_modified_gmt":"2025-04-08 11:45:53","post_content_filtered":"","post_parent":0,"guid":"https:\/\/www.athensmusicweek.gr\/?post_type=speaker&p=17351","menu_order":0,"post_type":"speaker","post_mime_type":"","comment_count":"0","filter":"raw"},{"ID":26424,"post_author":"1898","post_date":"2025-04-07 15:19:15","post_date_gmt":"2025-04-07 12:19:15","post_content":"\n Based in North London, Pam Lewis-Rudden is the Co-founder and Vice Her impressive portfolio includes placements in iconic productions such Pam partners with a worldwide network of independent labels, Lia Hide is an Athenian composer, producer, singer, multi-instrumentalist and music educator. With a prolific past (a few dozens of collaborative albums, singles and collaborations) in the Greek Electronica (2006-2012), she debuted solo as an EMI artist in 2013. She has since released 5 albums, one soundtrack (music commissioned for the dance drama Genoktonia : official selection and performance at the Aeschylean<\/strong> Festival, 2022) numerous covers and remixes and is featured in international compilations. She\u2019s multi-awarded (International Video & Film Competitions and Festivals) for her videos from her 4th album \u201cthe Missing Fourth Guest\u201d a concept album on Plato\u2019s \u2018Timeaus\u2019. Her music is fusing jazz with avant-garde, cinematic with dark wave, glitch with baroque pop, weaved with spoken-word poetry versatile vocals and a rigid piano trio. Her latest album, Aristophobia Nervosa is a spoken word \u2013 poetry concept work, released in April 2025. <\/p>\n","post_title":"Lia Hide (GR)","post_excerpt":"","post_status":"publish","comment_status":"closed","ping_status":"closed","post_password":"","post_name":"lia-hide-gr","to_ping":"","pinged":"","post_modified":"2025-04-23 15:17:05","post_modified_gmt":"2025-04-23 12:17:05","post_content_filtered":"","post_parent":0,"guid":"https:\/\/www.athensmusicweek.gr\/?post_type=speaker&p=27635","menu_order":0,"post_type":"speaker","post_mime_type":"","comment_count":"0","filter":"raw"}]},{"key":"date","label":"Date","value":"8 \u039c\u03b1\u0390\u03bf\u03c5 2025"},{"key":"launch_time","label":"Launch Time","value":"12:45"},{"key":"end_time","label":"End Time","value":"13:45"},{"key":"hero_image","label":"Hero Image","value":15152}],"yoast_head":"\n
President at Plutonic Group Syncs and a highly respected Sync
Licensing Specialist. With over 30 years\u2019 experience\u2014including roles at RCA, MCA, and
Uptown Records\u2014Pam is renowned for pairing captivating visuals with
evocative soundtracks.<\/p>\n\n\n\n
as Netflix hits like \u2018Stranger Things\u2019 and \u2018Dark\u2019, TV favourites like \u2018Better
Call Saul\u2019 (AMC), \u2018Normal People\u2019 (BBC\/Hulu), and \u2018The Wonder Years\u2019
(Disney+). Additionally, her work features in ad campaigns for global
brands like Amazon Prime and Booking.com.<\/p>\n\n\n\n
publishers, and managers, passionately championing emerging artists
while delivering scene-perfect audio-visual experiences. Combining
creativity, strategic precision, and her deep-rooted love for music, she
ensures each project not only complements the narrative but captivates
audiences worldwide.<\/p>\n","post_title":"Pam Lewis-Rudden (UK)","post_excerpt":"","post_status":"publish","comment_status":"closed","ping_status":"closed","post_password":"","post_name":"pam-lewis-rudden-uk","to_ping":"","pinged":"","post_modified":"2025-04-08 15:12:58","post_modified_gmt":"2025-04-08 12:12:58","post_content_filtered":"","post_parent":0,"guid":"https:\/\/www.athensmusicweek.gr\/?post_type=speaker&p=26424","menu_order":0,"post_type":"speaker","post_mime_type":"","comment_count":"0","filter":"raw"},{"ID":27635,"post_author":"1898","post_date":"2025-04-23 15:16:58","post_date_gmt":"2025-04-23 12:16:58","post_content":"\n
She\u2019s toured Europe extensively having performed in 18 countries in 5 multi-dated, self-managed tours. She\u2019s performed at Dark Malta (MT), Station Street Festival (BG), Forest Jam Festival (FR), Nisville Jazz Festival (SE), Wfest (BE), KraKra International Jazz Festival (BG), Athens Jazz Festival (GR), Fekete Zaj (HU), Varusha South 48Hours (BG) and more, and alongside famous artists (Tricky, Die Krups, Kadebostany, Kovacs, Front242, March Violets, the Jesus and Mary Chain, Blak Uhuru, Karen Souza, Ida Nielsen and more). Representing Greece she performed at Berklee University (USA) and the Ancient Nemea Games Revival and at SoAlive (BG), MMB (RO), PIN Music Conference (MK), Melodrama (PL) and Future Echoes (SE) conferences. She was the Greek finalist for the 2023 HEMI Awards, and a Culture Moves Europe beneficiary for 2024. In March 2025 she joined MadebyGrey to sing at CAN festival in Zhoushan, China.
She\u2019s teaching songwriting, musical and popular music vocals, and is a London College of Music collaborator since 2005 (she holds an MMus in Songwriting \u2013 Bath Spa University, Licentiate in Piano Performance \u2013 GSMD, Bachelor of Arts & Associate in Business \u2013 Deree College and Greek soloists Diplomas in both Classical Singing and Classical Piano) and is composing music for theater & dance productions. Lia Hide is endorsed by Se Electronics Microphones.
Links: https:\/\/linktr.ee\/liahide<\/a><\/p>\n\n\n\n