{"id":27881,"date":"2025-04-24T17:03:11","date_gmt":"2025-04-24T14:03:11","guid":{"rendered":"https:\/\/www.athensmusicweek.gr\/?post_type=event&#038;p=27881"},"modified":"2025-05-03T21:09:29","modified_gmt":"2025-05-03T18:09:29","slug":"strategy-as-a-creative-process-for-people-who-hate-planning-but-need-results","status":"publish","type":"event","link":"https:\/\/www.athensmusicweek.gr\/el\/events\/strategy-as-a-creative-process-for-people-who-hate-planning-but-need-results\/","title":{"rendered":"Strategy as a creative process: For people who hate planning but need results"},"content":{"rendered":"<p>Many creatives experience a genuine mental block when it comes to strategic planning. They might do a better job with a plan, but they find the planning process itself tedious, restrictive, or overwhelming. Traditional strategic planning often feels too rigid and formal, disconnected from the creative process, and full of business jargon and frameworks.<\/p><p>If this resonates with you &#8211; you&#8217;re not alone \u2013 this contradiction is common among creative professionals. This workshop transforms the painful process of strategic planning into a creative experience that doesn\u2019t feel like a boring chore but is rather an extension of the creative process.<\/p><p><strong>This workshop has limited availability; be sure to register\u00a0<a href=\"https:\/\/www.athensmusicweek.gr\/booking\/#all-events\" target=\"_blank\" rel=\"noreferrer noopener\">here<\/a>\u00a0to secure your seat.<\/strong><br><br>Powered by SAE Athens<br><\/p>","protected":false},"excerpt":{"rendered":"<p>Many creatives experience a genuine mental block when it comes to strategic planning. They might do a better job with a plan, but they find the planning process itself tedious, restrictive, or overwhelming. Traditional strategic planning often feels too rigid and formal, disconnected from the creative process, and full of business jargon and frameworks. If [&hellip;]<\/p>\n","protected":false},"featured_media":0,"menu_order":0,"template":"","meta":{"_acf_changed":false,"footnotes":""},"tags":[],"event-cat":[342],"nationality":[],"music-genre":[],"destination":[],"topic":[],"language":[79],"class_list":["post-27881","event","type-event","status-publish","hentry","event-cat-workshops-el","language-english-el"],"acf":[],"featured_image_src":"","ams_acf":[{"key":"performers","label":"Performers","value":[{"ID":17039,"post_author":"2133","post_date":"2023-04-25 09:20:30","post_date_gmt":"2023-04-25 06:20:30","post_content":"<!-- wp:paragraph -->\n<p>Yannis Iliopoulos balances his career between the music industry, the startup ecosystem, and academia. He has a solid experience in music rights, business strategy and marketing and a strong background in communication, pitching and storytelling. He is a Senior Programmes Manager at the Institute of Contemporary Music Performance (ICMP) in London, designing and managing courses on music business and digital marketing. Yannis is also a startup advisor, specialising in business modelling and pitching, with experience in different sectors of the enterprise space (tech, music tech, fintech etc).<br>Yannis is the founder of the independent record label \u2018The Sound Of Everything\u2019, its publishing arm \u2018The Sound Of Everything Publishing\u2019, and its artist development programme \u2018Unsigned and Gifted\u2019.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p><br><a href=\"https:\/\/www.icmp.ac.uk\/\" target=\"_blank\" rel=\"noreferrer noopener\">https:\/\/www.icmp.ac.uk\/<\/a><br><a href=\"http:\/\/www.thesoundofeverything.uk\/\" target=\"_blank\" rel=\"noreferrer noopener\">http:\/\/www.thesoundofeverything.uk<\/a><br><\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p><\/p>\n<!-- \/wp:paragraph -->","post_title":"Yannis Iliopoulos (GR\/UK)","post_excerpt":"","post_status":"publish","comment_status":"closed","ping_status":"closed","post_password":"","post_name":"yannis-iliopoulos-gr-uk","to_ping":"","pinged":"","post_modified":"2026-04-28 22:18:48","post_modified_gmt":"2026-04-28 19:18:48","post_content_filtered":"","post_parent":0,"guid":"https:\/\/www.athensmusicweek.gr\/?post_type=speaker&#038;p=17039","menu_order":0,"post_type":"speaker","post_mime_type":"","comment_count":"0","filter":"raw"}]},{"key":"date","label":"Date","value":"8 \u039c\u03b1\u0390\u03bf\u03c5 2025"},{"key":"launch_time","label":"Launch Time","value":"13:30"},{"key":"end_time","label":"End Time","value":"15:00"},{"key":"hero_image","label":"Hero Image","value":15152}],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Strategy as a creative process: For people who hate planning but need results - Athens Music Week<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.athensmusicweek.gr\/el\/events\/strategy-as-a-creative-process-for-people-who-hate-planning-but-need-results\/\" \/>\n<meta property=\"og:locale\" content=\"el_GR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Strategy as a creative process: For people who hate planning but need results - Athens Music Week\" \/>\n<meta property=\"og:description\" content=\"Many creatives experience a genuine mental block when it comes to strategic planning. 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