{"id":28091,"date":"2025-04-26T03:37:08","date_gmt":"2025-04-26T00:37:08","guid":{"rendered":"https:\/\/www.athensmusicweek.gr\/?post_type=event&#038;p=28091"},"modified":"2025-04-26T17:55:38","modified_gmt":"2025-04-26T14:55:38","slug":"no-degrees-just-mastered-the-art-of-hustling-to-a-t-clementin-diard-on-building-ctrlreach-from-scratch-a-basic-instinct-to-succeed","status":"publish","type":"event","link":"https:\/\/www.athensmusicweek.gr\/el\/events\/no-degrees-just-mastered-the-art-of-hustling-to-a-t-clementin-diard-on-building-ctrlreach-from-scratch-a-basic-instinct-to-succeed\/","title":{"rendered":"No degrees, just mastered the art of hustling to a T: Cl\u00e9mentin Diard on building Ctrl+Reach from scratch\u2026 A basic instinct to succeed"},"content":{"rendered":"<p>Cl\u00e9mentin runs on a DIY state of mind, and it\u2019s taken him from teenage festival setups to leading one of France\u2019s baddest ass music tech startups. Early mornings, eyes red like brake lights\u2026but these Mudder Fracas pivoted till the data gave the right insights.<\/p><p>This episode? It\u2019s about failing upwards, pivoting hard, and learning how to build your own lane\u2026even when no one gives you the directions.<\/p><p><strong>Live at Athens Music Week. Only on Mudder Fracas.<\/strong><br><br>Powered by Mudder Fracas<br><br>Host: Yaw Asamani<\/p>","protected":false},"excerpt":{"rendered":"<p>Cl\u00e9mentin runs on a DIY state of mind, and it\u2019s taken him from teenage festival setups to leading one of France\u2019s baddest ass music tech startups. Early mornings, eyes red like brake lights\u2026but these Mudder Fracas pivoted till the data gave the right insights. This episode? It\u2019s about failing upwards, pivoting hard, and learning how [&hellip;]<\/p>\n","protected":false},"featured_media":0,"menu_order":0,"template":"","meta":{"_acf_changed":false,"footnotes":""},"tags":[],"event-cat":[674],"nationality":[],"music-genre":[],"destination":[],"topic":[],"language":[79],"class_list":["post-28091","event","type-event","status-publish","hentry","event-cat-podacast","language-english-el"],"acf":[],"featured_image_src":"","ams_acf":[{"key":"performers","label":"Performers","value":[{"ID":27579,"post_author":"1898","post_date":"2025-04-23 13:17:53","post_date_gmt":"2025-04-23 10:17:53","post_content":"<!-- wp:paragraph -->\n<p>Yaw is a global citizen, born in Botswana to Ghanaian parents, a former Londoner for 15 years, and now based in Spain. 20+ years in the music business, Yaw is a&nbsp;<em>Creative Entrepreneur,&nbsp;<\/em>bridging the worlds of culture and startup innovation.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>Started out as an artist, but fumbled and fell into the business of music. He cut his teeth at the legendary Deal Real Records (London), working on campaigns for UMG and Sony imprints, and tours like Amy Winehouse\u2019s legendary Back to Black and Kanye\u2019s Glow in the dark.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>&nbsp;In 2013, he founded&nbsp;<strong>DooWapp<\/strong>, an award-winning music messaging startup that pioneered short-form licensing deals with Universal Music and Sony ATV.&nbsp;<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>Yaw later became Managing Director at&nbsp;<strong>Airbit<\/strong>&nbsp;alongside its Founder (acquired by BandLab), helping usher in the \u201cSoundCloud Rapper\u201d era by equipping producers with tools to monetize music on the leading Beats Marketplace.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>Today, Yaw works with MusicTechs&nbsp;<strong>TwoShot&nbsp;<\/strong>and&nbsp;<strong>StreamPush&nbsp;<\/strong>as well as<strong>&nbsp;Innovation Hubs Culttech &amp; ADE (Chorus)<\/strong>. He\u2019s also the creator and host of&nbsp;<strong>Mudder Fracas<\/strong>, a podcast celebrating daring entrepreneurs reshaping culture.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>Specializing in Strategy + Business Development, Yaw has a core belief: Creativity and Technology are a match made in heaven\u2026 when combined with intention, can unlock new paths to independence. At AMW, he brings that same energy to the panel \u201cFueling the Dream: Managing Pressure, Conquering Doubt, and Staying Balanced,\u201d and a live edition of Mudder Fracas, his podcast where he chews the fat with \u201cMudder Fracas\u201d who dare to change sh*t.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>Links:<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>Yaw Asamani Linkedin&nbsp;<a href=\"https:\/\/www.linkedin.com\/in\/yawasamani\/\">https:\/\/www.linkedin.com\/in\/yawasamani\/<\/a>&nbsp;<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>Mudder Fracas on Spotify&nbsp;<a href=\"https:\/\/open.spotify.com\/show\/3hO2sPxQwTjsu4UU8N0wgM?si=2c6afc0b699e44c3\">https:\/\/open.spotify.com\/show\/3hO2sPxQwTjsu4UU8N0wgM?si=2c6afc0b699e44c3<\/a>&nbsp;<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>Mudder Fracas on YouTube&nbsp;<a href=\"https:\/\/www.youtube.com\/@MudderFracas\">https:\/\/www.youtube.com\/@MudderFracas<\/a>&nbsp;<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>Mudder Fracas on Instagram&nbsp;<a href=\"https:\/\/www.instagram.com\/mudderfracas\">https:\/\/www.instagram.com\/mudderfracas<\/a>&nbsp;<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>Mudder Fracas on LinkedIn&nbsp;<a href=\"https:\/\/www.linkedin.com\/company\/106621757\/admin\/dashboard\/\">https:\/\/www.linkedin.com\/company\/106621757\/admin\/dashboard\/<\/a>&nbsp;<\/p>\n<!-- \/wp:paragraph -->","post_title":"Yaw Asamani (ES\/UK)","post_excerpt":"","post_status":"publish","comment_status":"closed","ping_status":"closed","post_password":"","post_name":"yaw-asamani-bw","to_ping":"","pinged":"","post_modified":"2025-04-23 13:28:51","post_modified_gmt":"2025-04-23 10:28:51","post_content_filtered":"","post_parent":0,"guid":"https:\/\/www.athensmusicweek.gr\/?post_type=speaker&#038;p=27579","menu_order":0,"post_type":"speaker","post_mime_type":"","comment_count":"0","filter":"raw"},{"ID":21538,"post_author":"1898","post_date":"2024-04-24 14:59:28","post_date_gmt":"2024-04-24 11:59:28","post_content":"<!-- wp:paragraph -->\n<p>Cl\u00e9mentin has extensive experience in the music industry, specializing in Artist Development &amp; International Marketing.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>He is the co-founder of Ctrl+Reach, an ad automation and fan data collection system for record labels and live promoters. The platform streamlines media buying operations and integrate proprietary technologies that improves ROI, deep track attribution and enhance audience targeting.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>Prior to Ctrl+Reach, he founded Filature, a boutique company that develop European artists and producers through songwriting, marketing, and management.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p><br><strong>Links<\/strong>:<br><br>Linkedin: <a href=\"https:\/\/www.linkedin.com\/in\/clemdiard\/\" target=\"_blank\" rel=\"noreferrer noopener\">https:\/\/www.linkedin.com\/in\/clemdiard\/<\/a><br><br>Instagram: <a href=\"https:\/\/www.instagram.com\/clemdiard\/\" target=\"_blank\" rel=\"noreferrer noopener\">https:\/\/www.instagram.com\/clemdiard\/<\/a><\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p><\/p>\n<!-- \/wp:paragraph -->","post_title":"Cl\u00e9mentin Diard (FR)","post_excerpt":"","post_status":"publish","comment_status":"closed","ping_status":"closed","post_password":"","post_name":"clementin-diard-fr","to_ping":"","pinged":"","post_modified":"2025-04-23 16:43:46","post_modified_gmt":"2025-04-23 13:43:46","post_content_filtered":"","post_parent":0,"guid":"https:\/\/www.athensmusicweek.gr\/?post_type=speaker&#038;p=21538","menu_order":0,"post_type":"speaker","post_mime_type":"","comment_count":"0","filter":"raw"}]},{"key":"date","label":"Date","value":"8 \u039c\u03b1\u0390\u03bf\u03c5 2025"},{"key":"launch_time","label":"Launch Time","value":"17:15"},{"key":"end_time","label":"End Time","value":"18:00"},{"key":"hero_image","label":"Hero Image","value":15152}],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>No degrees, just mastered the art of hustling to a T: Cl\u00e9mentin Diard on building Ctrl+Reach from scratch\u2026 A basic instinct to succeed - Athens Music Week<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.athensmusicweek.gr\/el\/events\/no-degrees-just-mastered-the-art-of-hustling-to-a-t-clementin-diard-on-building-ctrlreach-from-scratch-a-basic-instinct-to-succeed\/\" \/>\n<meta property=\"og:locale\" content=\"el_GR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"No degrees, just mastered the art of hustling to a T: Cl\u00e9mentin Diard on building Ctrl+Reach from scratch\u2026 A basic instinct to succeed - Athens Music Week\" \/>\n<meta property=\"og:description\" content=\"Cl\u00e9mentin runs on a DIY state of mind, and it\u2019s taken him from teenage festival setups to leading one of France\u2019s baddest ass music tech startups. 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