{"id":30220,"date":"2026-04-08T18:11:06","date_gmt":"2026-04-08T15:11:06","guid":{"rendered":"https:\/\/www.athensmusicweek.gr\/?post_type=event&#038;p=30220"},"modified":"2026-04-09T14:16:08","modified_gmt":"2026-04-09T11:16:08","slug":"beyond-the-hubs-the-rise-of-europes-next-touring-markets","status":"publish","type":"event","link":"https:\/\/www.athensmusicweek.gr\/el\/events\/beyond-the-hubs-the-rise-of-europes-next-touring-markets\/","title":{"rendered":"Beyond the hubs: The rise of Europe\u2019s next touring markets"},"content":{"rendered":"<p>Europe\u2019s live music scene is shifting, opening up fresh touring paths far from the usual industry strongholds. Southeastern Europe, the Balkans, and the Mediterranean now stand out as dynamic markets. These regions are no longer on the fringes, but central to the plans of artists, agents and managers. International teams are charting new paths into these rising markets<\/p><p>Showcase festivals, thriving local networks and stronger music ecosystems are drawing more tours to these regions. For artists, these areas offer a chance to connect with new audiences, boost their profile and build a lasting foothold.<\/p><p>Artists, agents and managers are rethinking what drives this change. What makes a market ready for touring? When is the right time to make the leap? And how do you transform one-off gigs into sustainable, interconnected circuits?<\/p><p>Moderated by Leonardo Lupelli<\/p>","protected":false},"excerpt":{"rendered":"<p>Europe\u2019s live music scene is shifting, opening up fresh touring paths far from the usual industry strongholds. Southeastern Europe, the Balkans, and the Mediterranean now stand out as dynamic markets. These regions are no longer on the fringes, but central to the plans of artists, agents and managers. International teams are charting new paths into [&hellip;]<\/p>\n","protected":false},"featured_media":0,"menu_order":0,"template":"","meta":{"_acf_changed":false,"footnotes":""},"tags":[],"event-cat":[86,781],"nationality":[316,126,232],"music-genre":[],"destination":[774],"topic":[],"language":[79],"class_list":["post-30220","event","type-event","status-publish","hentry","event-cat-conference-el","event-cat-roundtable-el","nationality-france-el","nationality-germany-el","nationality-italy-el","destination-seminar-room-el","language-english-el"],"acf":[],"featured_image_src":"","ams_acf":[{"key":"date","label":"Date","value":"7 \u039c\u03b1\u0390\u03bf\u03c5 2026"},{"key":"launch_time","label":"Launch Time","value":"11:30"},{"key":"end_time","label":"End Time","value":"13:00"},{"key":"hero_image","label":"Hero Image","value":30109}],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Beyond the hubs: The rise of Europe\u2019s next touring markets - Athens Music Week<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.athensmusicweek.gr\/el\/events\/beyond-the-hubs-the-rise-of-europes-next-touring-markets\/\" \/>\n<meta property=\"og:locale\" content=\"el_GR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Beyond the hubs: The rise of Europe\u2019s next touring markets - Athens Music Week\" \/>\n<meta property=\"og:description\" content=\"Europe\u2019s live music scene is shifting, opening up fresh touring paths far from the usual industry strongholds. 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