{"id":30240,"date":"2026-04-08T17:54:49","date_gmt":"2026-04-08T14:54:49","guid":{"rendered":"https:\/\/www.athensmusicweek.gr\/?post_type=event&#038;p=30240"},"modified":"2026-04-21T15:12:08","modified_gmt":"2026-04-21T12:12:08","slug":"how-to-stand-out-and-attract-the-right-people-positioning-brand-and-growth","status":"publish","type":"event","link":"https:\/\/www.athensmusicweek.gr\/el\/events\/how-to-stand-out-and-attract-the-right-people-positioning-brand-and-growth\/","title":{"rendered":"How to stand out and attract the right people: Positioning, brand and growth"},"content":{"rendered":"<p class=\"wp-block-paragraph\">Strategic Brand Designer Orwell McGubbins saved Doctors Without Borders\u2019 global innovation fund, delivered the highest ever attendance to SciDays London and sold out Young Enterprise\u2019s Pathways Programme in record time.<\/p><p class=\"wp-block-paragraph\">In this masterclass, he shares the process and framework he uses to get results for his clients. You\u2019ll learn how to break out from the norms of your market and define a clear path to how you will win. Ideal for entrepreneurs, artists and founders in busy sectors, Orwell will show you how he creates positioning, strategy and branding that attract more enquiries, increase conversion rates and grow audiences and businesses.<\/p><p class=\"wp-block-paragraph\">You\u2019ll learn practical steps to stand out from the generic offers of your peers to turn the right people into customers, supporters and fans.<\/p><p class=\"wp-block-paragraph\">60-minute interactive workshop with exercises, examples and Q&amp;A<\/p><p class=\"wp-block-paragraph\">For entrepreneurs, artists, founders and teams who want to attract the right people and grow.<\/p><p class=\"wp-block-paragraph\">Powered by Weiter, presented by Orwell McGubbins.<\/p><p class=\"wp-block-paragraph\"><strong>This event has limited availability; be sure to register <a href=\"https:\/\/www.athensmusicweek.gr\/booking\/#all-events\">here<\/a> to secure your place<\/strong><\/p>","protected":false},"excerpt":{"rendered":"<p>Strategic Brand Designer Orwell McGubbins saved Doctors Without Borders\u2019 global innovation fund, delivered the highest ever attendance to SciDays London and sold out Young Enterprise\u2019s Pathways Programme in record time. In this masterclass, he shares the process and framework he uses to get results for his clients. You\u2019ll learn how to break out from the [&hellip;]<\/p>\n","protected":false},"featured_media":0,"menu_order":0,"template":"","meta":{"_acf_changed":false,"footnotes":""},"tags":[],"event-cat":[86,342],"nationality":[324],"music-genre":[],"destination":[763],"topic":[],"language":[79],"class_list":["post-30240","event","type-event","status-publish","hentry","event-cat-conference-el","event-cat-workshops-el","nationality-united-kingdom-el","destination-2003-el","language-english-el"],"acf":[],"featured_image_src":"","ams_acf":[{"key":"date","label":"Date","value":"8 \u039c\u03b1\u0390\u03bf\u03c5 2026"},{"key":"launch_time","label":"Launch Time","value":"15:45"},{"key":"end_time","label":"End Time","value":"16:45"},{"key":"hero_image","label":"Hero Image","value":30109},{"key":"performers","label":"Performers","value":[{"ID":29497,"post_author":"2133","post_date":"2026-03-04 15:02:58","post_date_gmt":"2026-03-04 12:02:58","post_content":"<!-- wp:paragraph -->\n<p>Orwell McGubbins is a brand and strategy director who helps music tech founders build brands that cut through \u2013 sharpening their positioning, clarifying their story and giving them the edge to stand out in a crowded market.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>Specialising in rebranding, Orwell works with startups and founders at every stage, from early positioning to full brand overhaul. He has led brand workshops through Music Tech Hub and Music Frontiers, and partners with Music Tech Lab to bring brand and product strategy to Europe's emerging music tech startups.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>Orwell's instincts were sharpened long before music tech. His strategic work rescued a global humanitarian innovation fund, delivered record-breaking event attendance, sold out a careers programme in record time and launched a decade of growth for a national engineering body.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>His origin story? Making posters and merch for bands and club nights. That DIY energy never left \u2013 it just got sharper. Today Orwell brings together that cultural instinct and years of hands-on strategic experience to support the founders, dreamers and creators building the future of music.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>Orwell lives and works in Berlin.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p><\/p>\n<!-- \/wp:paragraph -->","post_title":"Orwell McGubbins (UK)","post_excerpt":"","post_status":"publish","comment_status":"closed","ping_status":"closed","post_password":"","post_name":"orwell-mcgubbins-uk","to_ping":"","pinged":"","post_modified":"2026-04-21 08:53:14","post_modified_gmt":"2026-04-21 05:53:14","post_content_filtered":"","post_parent":0,"guid":"https:\/\/www.athensmusicweek.gr\/speakers\/orwell-mcgubbins-uk\/","menu_order":0,"post_type":"speaker","post_mime_type":"","comment_count":"0","filter":"raw"}]}],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>How to stand out and attract the right people: Positioning, brand and growth - Athens Music Week<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.athensmusicweek.gr\/el\/events\/how-to-stand-out-and-attract-the-right-people-positioning-brand-and-growth\/\" \/>\n<meta property=\"og:locale\" content=\"el_GR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How to stand out and attract the right people: Positioning, brand and growth - Athens Music Week\" \/>\n<meta property=\"og:description\" content=\"Strategic Brand Designer Orwell McGubbins saved Doctors Without Borders\u2019 global innovation fund, delivered the highest ever attendance to SciDays London and sold out Young Enterprise\u2019s Pathways Programme in record time. 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