{"id":30240,"date":"2026-04-08T17:54:49","date_gmt":"2026-04-08T14:54:49","guid":{"rendered":"https:\/\/www.athensmusicweek.gr\/?post_type=event&p=30240"},"modified":"2026-04-09T14:25:40","modified_gmt":"2026-04-09T11:25:40","slug":"how-to-stand-out-and-attract-the-right-people-positioning-brand-and-growth","status":"publish","type":"event","link":"https:\/\/www.athensmusicweek.gr\/el\/events\/how-to-stand-out-and-attract-the-right-people-positioning-brand-and-growth\/","title":{"rendered":"How to stand out and attract the right people: Positioning, brand and growth"},"content":{"rendered":"

Strategic Brand Designer Orwell McGubbins saved Doctors Without Borders\u2019 global innovation fund, delivered the highest ever attendance to SciDays London and sold out Young Enterprise\u2019s Pathways Programme in record time.<\/p>

In this masterclass, he shares the process and framework he uses to get results for his clients. You\u2019ll learn how to break out from the norms of your market and define a clear path to how you will win. Ideal for entrepreneurs, artists and founders in busy sectors, Orwell will show you how he creates positioning, strategy and branding that attract more enquiries, increase conversion rates and grow audiences and businesses.<\/p>

You\u2019ll learn practical steps to stand out from the generic offers of your peers to turn the right people into customers, supporters and fans.<\/p>

60-minute interactive workshop with exercises, examples and Q&A<\/p>

For entrepreneurs, artists, founders and teams who want to attract the right people and grow.<\/p>

Powered by Weiter studios, presented by Orwell McGubbins,<\/p>","protected":false},"excerpt":{"rendered":"

Strategic Brand Designer Orwell McGubbins saved Doctors Without Borders\u2019 global innovation fund, delivered the highest ever attendance to SciDays London and sold out Young Enterprise\u2019s Pathways Programme in record time. In this masterclass, he shares the process and framework he uses to get results for his clients. You\u2019ll learn how to break out from the […]<\/p>\n","protected":false},"featured_media":0,"menu_order":0,"template":"","meta":{"_acf_changed":false,"footnotes":""},"tags":[],"event-cat":[86,342],"nationality":[324],"music-genre":[],"destination":[763],"topic":[],"language":[79],"class_list":["post-30240","event","type-event","status-publish","hentry","event-cat-conference-el","event-cat-workshops-el","nationality-united-kingdom-el","destination-2003-el","language-english-el"],"acf":[],"featured_image_src":"","ams_acf":[{"key":"date","label":"Date","value":"8 \u039c\u03b1\u0390\u03bf\u03c5 2026"},{"key":"launch_time","label":"Launch Time","value":"15:45"},{"key":"end_time","label":"End Time","value":"16:45"},{"key":"hero_image","label":"Hero Image","value":30109}],"yoast_head":"\nHow to stand out and attract the right people: Positioning, brand and growth - Athens Music Week<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.athensmusicweek.gr\/el\/events\/how-to-stand-out-and-attract-the-right-people-positioning-brand-and-growth\/\" \/>\n<meta property=\"og:locale\" content=\"el_GR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How to stand out and attract the right people: Positioning, brand and growth - Athens Music Week\" \/>\n<meta property=\"og:description\" content=\"Strategic Brand Designer Orwell McGubbins saved Doctors Without Borders\u2019 global innovation fund, delivered the highest ever attendance to SciDays London and sold out Young Enterprise\u2019s Pathways Programme in record time. 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