{"id":30376,"date":"2026-04-09T14:59:56","date_gmt":"2026-04-09T11:59:56","guid":{"rendered":"https:\/\/www.athensmusicweek.gr\/?post_type=event&p=30376"},"modified":"2026-04-29T16:51:10","modified_gmt":"2026-04-29T13:51:10","slug":"get-seen-get-understood-get-closer-turning-attention-into-real-audience-and-growth","status":"publish","type":"event","link":"https:\/\/www.athensmusicweek.gr\/el\/events\/get-seen-get-understood-get-closer-turning-attention-into-real-audience-and-growth\/","title":{"rendered":"Get seen, get understood, get closer: Turning attention into real audience and growth"},"content":{"rendered":"

Getting attention is hard. Getting the right attention and turning it into something that holds is harder. This roundtable looks at why that gap exists. How artists and teams cut through in crowded markets, how a clear point of view shapes how people understand what you do, and how content either sharpens that message or weakens it. It looks at where things break down. When positioning is vague, when production gets in the way, and when attention never converts into anything meaningful.<\/p>

Bringing together perspectives from brand, content and audience building, the session focuses on how this works in practice. How to define what you stand for, how to make work that connects without overcomplicating it, and how to build direct relationships that turn attention into engagement, action and return.<\/p>

Moderated by Mandy Salem-Aubry<\/p>","protected":false},"excerpt":{"rendered":"

Getting attention is hard. Getting the right attention and turning it into something that holds is harder. This roundtable looks at why that gap exists. How artists and teams cut through in crowded markets, how a clear point of view shapes how people understand what you do, and how content either sharpens that message or […]<\/p>\n","protected":false},"featured_media":0,"menu_order":0,"template":"","meta":{"_acf_changed":false,"footnotes":""},"tags":[],"event-cat":[86,103],"nationality":[316,324],"music-genre":[],"destination":[809],"topic":[],"language":[79],"class_list":["post-30376","event","type-event","status-publish","hentry","event-cat-conference-el","event-cat-panels-el-2","nationality-france-el","nationality-united-kingdom-el","destination-goethe-auditorium","language-english-el"],"acf":[],"featured_image_src":"","ams_acf":[{"key":"date","label":"Date","value":"8 \u039c\u03b1\u0390\u03bf\u03c5 2026"},{"key":"launch_time","label":"Launch Time","value":"12:15"},{"key":"end_time","label":"End Time","value":"13:30"},{"key":"hero_image","label":"Hero Image","value":30111},{"key":"performers","label":"Performers","value":[{"ID":16934,"post_author":"2128","post_date":"2023-04-24 12:23:02","post_date_gmt":"2023-04-24 09:23:02","post_content":"\n

Mandy Salem-Aubry is an independent music business professional with thirty years of international experience. Through her company, MSA Music Services, she advises rightsholders on building effective publishing structures, supports music-tech startups with strategy, positioning and investor relations, and connects clients with a highly trusted international network that supports meaningful, long-term growth.<\/p>\n\n\n\n

Her clients have included Slipknot, Jason Mraz, One Direction, Tori Amos, Soulfly, Nickelback, Moloko, and Downtown Music Publishing. Before founding MSA Music Services, she held senior roles at Roadrunner Records, Fintage House, and Songtrust.<\/p>\n\n\n\n

Mandy is the International Conference Director for Athens Music Week and a regular moderator at international conferences, known for clear, engaging sessions that connect music, technology, and business.<\/p>\n\n\n\n

She mentors with Keychange, Culttech Academy, Music Tech Europe Academy, and Help Musicians, and is a Mental Health First Aider, Associate Member of IMPF (Independent Music Publishers Forum), and former Executive Board Member of AFEM (Association for Electronic Music), of which she remains a member.<\/p>\n\n\n\n

Website:<\/strong> www.msamusicservices.com<\/a> <\/p>\n","post_title":"Mandy Salem-Aubry (UK\/FR\/NL)","post_excerpt":"","post_status":"publish","comment_status":"closed","ping_status":"closed","post_password":"","post_name":"mandy-salem-aubry","to_ping":"","pinged":"","post_modified":"2026-04-29 12:30:20","post_modified_gmt":"2026-04-29 09:30:20","post_content_filtered":"","post_parent":0,"guid":"https:\/\/www.athensmusicweek.gr\/?post_type=speaker&p=16934","menu_order":0,"post_type":"speaker","post_mime_type":"","comment_count":"0","filter":"raw"},{"ID":29497,"post_author":"2133","post_date":"2026-03-04 15:02:58","post_date_gmt":"2026-03-04 12:02:58","post_content":"\n

Orwell McGubbins is a brand and strategy director who helps music tech founders build brands that cut through \u2013 sharpening their positioning, clarifying their story and giving them the edge to stand out in a crowded market.<\/p>\n\n\n\n

Specialising in rebranding, Orwell works with startups and founders at every stage, from early positioning to full brand overhaul. He has led brand workshops through Music Tech Hub and Music Frontiers, and partners with Music Tech Lab to bring brand and product strategy to Europe's emerging music tech startups.<\/p>\n\n\n\n

Orwell's instincts were sharpened long before music tech. His strategic work rescued a global humanitarian innovation fund, delivered record-breaking event attendance, sold out a careers programme in record time and launched a decade of growth for a national engineering body.<\/p>\n\n\n\n

His origin story? Making posters and merch for bands and club nights. That DIY energy never left \u2013 it just got sharper. Today Orwell brings together that cultural instinct and years of hands-on strategic experience to support the founders, dreamers and creators building the future of music.<\/p>\n\n\n\n

Orwell lives and works in Berlin.<\/p>\n\n\n\n

<\/p>\n","post_title":"Orwell McGubbins (UK)","post_excerpt":"","post_status":"publish","comment_status":"closed","ping_status":"closed","post_password":"","post_name":"orwell-mcgubbins-uk","to_ping":"","pinged":"","post_modified":"2026-04-21 08:53:14","post_modified_gmt":"2026-04-21 05:53:14","post_content_filtered":"","post_parent":0,"guid":"https:\/\/www.athensmusicweek.gr\/speakers\/orwell-mcgubbins-uk\/","menu_order":0,"post_type":"speaker","post_mime_type":"","comment_count":"0","filter":"raw"},{"ID":29364,"post_author":"2133","post_date":"2026-03-02 15:25:34","post_date_gmt":"2026-03-02 12:25:34","post_content":"\n

Marion has worked at Music Glue, an e-commerce platform tailored to the music industry, for the past 13 years. During that time, she has gained experience across multiple departments, including ticketing, user services, campaign management, and sales. She currently serves as Head of Business Development.<\/p>\n\n\n\n

In her role, Marion collaborates closely with bands, management companies, and record labels on campaign management and ticket presales, while also developing strategic partnerships with key stakeholders across the music industry.<\/p>\n\n\n\n

A passionate music enthusiast, Marion enjoys discovering new artists, curating her vinyl collection, and regularly attending live gigs around London.<\/p>\n","post_title":"Marion Sosnowicz (FR\/UK)","post_excerpt":"","post_status":"publish","comment_status":"closed","ping_status":"closed","post_password":"","post_name":"marion-sosnowicz-fr-uk","to_ping":"","pinged":"","post_modified":"2026-04-22 00:14:27","post_modified_gmt":"2026-04-21 21:14:27","post_content_filtered":"","post_parent":0,"guid":"https:\/\/www.athensmusicweek.gr\/?post_type=speaker&p=29364","menu_order":0,"post_type":"speaker","post_mime_type":"","comment_count":"0","filter":"raw"},{"ID":30478,"post_author":"2133","post_date":"2026-04-15 20:42:17","post_date_gmt":"2026-04-15 17:42:17","post_content":"\n

I have been working in music industry for 8 years, started as a producer\/artist and realized how vital playlists are for growth in this digital age and learned a lot of marketing and eventually that became my main job. I am currently streaming manager for Global records for artists such as Inna, Irina Rimes and Minelli , Spotify and partnerships manager for edmhousenetwork and I also manage and handle PR for Miami based DJ Eran Hersh and I have also carried out numerous campaigns for well known artists such as Miley Cyrus and Noah Cyrus on freelance basis. I am also responsible for securing media coverages such as Dj mag, mixmag, earmilk, clash etc and radio promotions.<\/p>\n\n\n\n

<\/p>\n","post_title":"Raj Kalyani (RO)","post_excerpt":"","post_status":"publish","comment_status":"closed","ping_status":"closed","post_password":"","post_name":"raj-kalyani-ro","to_ping":"","pinged":"","post_modified":"2026-04-15 20:43:32","post_modified_gmt":"2026-04-15 17:43:32","post_content_filtered":"","post_parent":0,"guid":"https:\/\/www.athensmusicweek.gr\/speakers\/raj-kalyani-ro\/","menu_order":0,"post_type":"speaker","post_mime_type":"","comment_count":"0","filter":"raw"},{"ID":31455,"post_author":"2133","post_date":"2026-04-23 15:53:41","post_date_gmt":"2026-04-23 12:53:41","post_content":"\n

Marketing & Communications Manager at Release Athens Festival\u2014one of Greece\u2019s leading live music events\u2014and Fuzz Productions. I oversee media relations, building and sustaining strong partnerships, while coordinating the festival\u2019s digital marketing strategy and wider promotional activity. With an emphasis on digital innovation, emerging tools, and cultural relevance, our team attempts to bring fresh perspective to the ever-evolving landscape of live music and festival marketing.<\/p>\n\n\n\n

<\/p>\n","post_title":"Phoebe Konstantinidi (GR)","post_excerpt":"","post_status":"publish","comment_status":"closed","ping_status":"closed","post_password":"","post_name":"phoebe-konstantinidi-gr","to_ping":"","pinged":"","post_modified":"2026-04-23 15:54:58","post_modified_gmt":"2026-04-23 12:54:58","post_content_filtered":"","post_parent":0,"guid":"https:\/\/www.athensmusicweek.gr\/?post_type=speaker&p=31455","menu_order":0,"post_type":"speaker","post_mime_type":"","comment_count":"0","filter":"raw"}]}],"yoast_head":"\nGet seen, get understood, get closer: Turning attention into real audience and growth - Athens Music Week<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.athensmusicweek.gr\/el\/events\/get-seen-get-understood-get-closer-turning-attention-into-real-audience-and-growth\/\" \/>\n<meta property=\"og:locale\" content=\"el_GR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Get seen, get understood, get closer: Turning attention into real audience and growth - Athens Music Week\" \/>\n<meta property=\"og:description\" content=\"Getting attention is hard. Getting the right attention and turning it into something that holds is harder. This roundtable looks at why that gap exists. How artists and teams cut through in crowded markets, how a clear point of view shapes how people understand what you do, and how content either sharpens that message or […]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.athensmusicweek.gr\/el\/events\/get-seen-get-understood-get-closer-turning-attention-into-real-audience-and-growth\/\" \/>\n<meta property=\"og:site_name\" content=\"Athens Music Week\" \/>\n<meta property=\"article:modified_time\" content=\"2026-04-29T13:51:10+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.athensmusicweek.gr\/wp-content\/uploads\/2022\/06\/AMW_avatars-3-copy-7@2x.webp\" \/>\n\t<meta property=\"og:image:width\" content=\"801\" \/>\n\t<meta property=\"og:image:height\" content=\"801\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/webp\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"\u0395\u03ba\u03c4\u03b9\u03bc\u03ce\u03bc\u03b5\u03bd\u03bf\u03c2 \u03c7\u03c1\u03cc\u03bd\u03bf\u03c2 \u03b1\u03bd\u03ac\u03b3\u03bd\u03c9\u03c3\u03b7\u03c2\" \/>\n\t<meta name=\"twitter:data1\" content=\"1 \u03bb\u03b5\u03c0\u03c4\u03cc\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.athensmusicweek.gr\/el\/events\/get-seen-get-understood-get-closer-turning-attention-into-real-audience-and-growth\/\",\"url\":\"https:\/\/www.athensmusicweek.gr\/el\/events\/get-seen-get-understood-get-closer-turning-attention-into-real-audience-and-growth\/\",\"name\":\"Get seen, get understood, get closer: Turning attention into real audience and growth - Athens Music Week\",\"isPartOf\":{\"@id\":\"https:\/\/amw21.stix.gr\/#website\"},\"datePublished\":\"2026-04-09T11:59:56+00:00\",\"dateModified\":\"2026-04-29T13:51:10+00:00\",\"breadcrumb\":{\"@id\":\"https:\/\/www.athensmusicweek.gr\/el\/events\/get-seen-get-understood-get-closer-turning-attention-into-real-audience-and-growth\/#breadcrumb\"},\"inLanguage\":\"el\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.athensmusicweek.gr\/el\/events\/get-seen-get-understood-get-closer-turning-attention-into-real-audience-and-growth\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.athensmusicweek.gr\/el\/events\/get-seen-get-understood-get-closer-turning-attention-into-real-audience-and-growth\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.athensmusicweek.gr\/el\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Conference\",\"item\":\"https:\/\/www.athensmusicweek.gr\/el\/events-cats\/conference-el-2\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"Get seen, get understood, get closer: Turning attention into real audience and growth\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/amw21.stix.gr\/#website\",\"url\":\"https:\/\/amw21.stix.gr\/\",\"name\":\"Athens Music Week\",\"description\":\"Connecting Cultures. Inspiring Innovation\",\"publisher\":{\"@id\":\"https:\/\/amw21.stix.gr\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/amw21.stix.gr\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"el\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/amw21.stix.gr\/#organization\",\"name\":\"Athens Music Week\",\"url\":\"https:\/\/amw21.stix.gr\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"el\",\"@id\":\"https:\/\/amw21.stix.gr\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/www.athensmusicweek.gr\/wp-content\/uploads\/2022\/06\/AMW_avatars-3-copy-7@2x.webp\",\"contentUrl\":\"https:\/\/www.athensmusicweek.gr\/wp-content\/uploads\/2022\/06\/AMW_avatars-3-copy-7@2x.webp\",\"width\":801,\"height\":801,\"caption\":\"Athens Music Week\"},\"image\":{\"@id\":\"https:\/\/amw21.stix.gr\/#\/schema\/logo\/image\/\"}}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Get seen, get understood, get closer: Turning attention into real audience and growth - Athens Music Week","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.athensmusicweek.gr\/el\/events\/get-seen-get-understood-get-closer-turning-attention-into-real-audience-and-growth\/","og_locale":"el_GR","og_type":"article","og_title":"Get seen, get understood, get closer: Turning attention into real audience and growth - Athens Music Week","og_description":"Getting attention is hard. Getting the right attention and turning it into something that holds is harder. This roundtable looks at why that gap exists. How artists and teams cut through in crowded markets, how a clear point of view shapes how people understand what you do, and how content either sharpens that message or […]","og_url":"https:\/\/www.athensmusicweek.gr\/el\/events\/get-seen-get-understood-get-closer-turning-attention-into-real-audience-and-growth\/","og_site_name":"Athens Music Week","article_modified_time":"2026-04-29T13:51:10+00:00","og_image":[{"width":801,"height":801,"url":"https:\/\/www.athensmusicweek.gr\/wp-content\/uploads\/2022\/06\/AMW_avatars-3-copy-7@2x.webp","type":"image\/webp"}],"twitter_card":"summary_large_image","twitter_misc":{"\u0395\u03ba\u03c4\u03b9\u03bc\u03ce\u03bc\u03b5\u03bd\u03bf\u03c2 \u03c7\u03c1\u03cc\u03bd\u03bf\u03c2 \u03b1\u03bd\u03ac\u03b3\u03bd\u03c9\u03c3\u03b7\u03c2":"1 \u03bb\u03b5\u03c0\u03c4\u03cc"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/www.athensmusicweek.gr\/el\/events\/get-seen-get-understood-get-closer-turning-attention-into-real-audience-and-growth\/","url":"https:\/\/www.athensmusicweek.gr\/el\/events\/get-seen-get-understood-get-closer-turning-attention-into-real-audience-and-growth\/","name":"Get seen, get understood, get closer: Turning attention into real audience and growth - Athens Music Week","isPartOf":{"@id":"https:\/\/amw21.stix.gr\/#website"},"datePublished":"2026-04-09T11:59:56+00:00","dateModified":"2026-04-29T13:51:10+00:00","breadcrumb":{"@id":"https:\/\/www.athensmusicweek.gr\/el\/events\/get-seen-get-understood-get-closer-turning-attention-into-real-audience-and-growth\/#breadcrumb"},"inLanguage":"el","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.athensmusicweek.gr\/el\/events\/get-seen-get-understood-get-closer-turning-attention-into-real-audience-and-growth\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/www.athensmusicweek.gr\/el\/events\/get-seen-get-understood-get-closer-turning-attention-into-real-audience-and-growth\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.athensmusicweek.gr\/el\/"},{"@type":"ListItem","position":2,"name":"Conference","item":"https:\/\/www.athensmusicweek.gr\/el\/events-cats\/conference-el-2\/"},{"@type":"ListItem","position":3,"name":"Get seen, get understood, get closer: Turning attention into real audience and growth"}]},{"@type":"WebSite","@id":"https:\/\/amw21.stix.gr\/#website","url":"https:\/\/amw21.stix.gr\/","name":"Athens Music Week","description":"Connecting Cultures. Inspiring Innovation","publisher":{"@id":"https:\/\/amw21.stix.gr\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/amw21.stix.gr\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"el"},{"@type":"Organization","@id":"https:\/\/amw21.stix.gr\/#organization","name":"Athens Music Week","url":"https:\/\/amw21.stix.gr\/","logo":{"@type":"ImageObject","inLanguage":"el","@id":"https:\/\/amw21.stix.gr\/#\/schema\/logo\/image\/","url":"https:\/\/www.athensmusicweek.gr\/wp-content\/uploads\/2022\/06\/AMW_avatars-3-copy-7@2x.webp","contentUrl":"https:\/\/www.athensmusicweek.gr\/wp-content\/uploads\/2022\/06\/AMW_avatars-3-copy-7@2x.webp","width":801,"height":801,"caption":"Athens Music Week"},"image":{"@id":"https:\/\/amw21.stix.gr\/#\/schema\/logo\/image\/"}}]}},"_links":{"self":[{"href":"https:\/\/www.athensmusicweek.gr\/el\/wp-json\/wp\/v2\/event\/30376","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.athensmusicweek.gr\/el\/wp-json\/wp\/v2\/event"}],"about":[{"href":"https:\/\/www.athensmusicweek.gr\/el\/wp-json\/wp\/v2\/types\/event"}],"version-history":[{"count":3,"href":"https:\/\/www.athensmusicweek.gr\/el\/wp-json\/wp\/v2\/event\/30376\/revisions"}],"predecessor-version":[{"id":32341,"href":"https:\/\/www.athensmusicweek.gr\/el\/wp-json\/wp\/v2\/event\/30376\/revisions\/32341"}],"wp:attachment":[{"href":"https:\/\/www.athensmusicweek.gr\/el\/wp-json\/wp\/v2\/media?parent=30376"}],"wp:term":[{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.athensmusicweek.gr\/el\/wp-json\/wp\/v2\/tags?post=30376"},{"taxonomy":"event-cat","embeddable":true,"href":"https:\/\/www.athensmusicweek.gr\/el\/wp-json\/wp\/v2\/event-cat?post=30376"},{"taxonomy":"nationality","embeddable":true,"href":"https:\/\/www.athensmusicweek.gr\/el\/wp-json\/wp\/v2\/nationality?post=30376"},{"taxonomy":"music-genre","embeddable":true,"href":"https:\/\/www.athensmusicweek.gr\/el\/wp-json\/wp\/v2\/music-genre?post=30376"},{"taxonomy":"destination","embeddable":true,"href":"https:\/\/www.athensmusicweek.gr\/el\/wp-json\/wp\/v2\/destination?post=30376"},{"taxonomy":"topic","embeddable":true,"href":"https:\/\/www.athensmusicweek.gr\/el\/wp-json\/wp\/v2\/topic?post=30376"},{"taxonomy":"language","embeddable":true,"href":"https:\/\/www.athensmusicweek.gr\/el\/wp-json\/wp\/v2\/language?post=30376"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}