{"id":31581,"date":"2026-04-24T11:36:12","date_gmt":"2026-04-24T08:36:12","guid":{"rendered":"https:\/\/www.athensmusicweek.gr\/?post_type=event&#038;p=31581"},"modified":"2026-04-24T11:39:55","modified_gmt":"2026-04-24T08:39:55","slug":"almost-10-years-after-nsynth-what-does-another-decade-of-ai-actually-mean-for-creativity-in-music","status":"publish","type":"event","link":"https:\/\/www.athensmusicweek.gr\/el\/events\/almost-10-years-after-nsynth-what-does-another-decade-of-ai-actually-mean-for-creativity-in-music\/","title":{"rendered":"Almost 10 Years after NSynth: What does another decade of AI actually mean for creativity in music?"},"content":{"rendered":"<p>Almost ten years ago, Google Creative Lab released NSynth Super \u2013 an open-source AI instrument that lets musicians create entirely new sounds by blending existing ones. Artists like Grimes embraced it early, using NSynth-generated sounds on tracks such as \u201cSo Heavy I Fell Through the Earth\u201d from her 2020 album Miss Anthropocene.<\/p><p>In this fireside chat, moderator Chris Hocking sits down with Steve Vranakis (Co-Founder &amp; Chief Creative Officer at Catalytic and former Chief Creative Officer for Greece). Together they move past fear and focus on real practice. We\u2019ll watch a short archival video of NSynth Super in action and explore grounded examples of how AI has already supported faster iteration, new sonic directions, and human creativity for a decade.<\/p><p>The conversation will address:<\/p><ul class=\"wp-block-list\"><li>Is this a moment when creativity feels under threat \u2013 or the best time ever to have a creative mind?<\/li>\n\n<li>What shifts when creatives and technologists start sculpting the future together?<\/li><\/ul><p>Grounded in real stories, the session examines practical questions around authorship, value, and responsible innovation<\/p><p><\/p>","protected":false},"excerpt":{"rendered":"<p>Almost ten years ago, Google Creative Lab released NSynth Super \u2013 an open-source AI instrument that lets musicians create entirely new sounds by blending existing ones. Artists like Grimes embraced it early, using NSynth-generated sounds on tracks such as \u201cSo Heavy I Fell Through the Earth\u201d from her 2020 album Miss Anthropocene. In this fireside [&hellip;]<\/p>\n","protected":false},"featured_media":0,"menu_order":0,"template":"","meta":{"_acf_changed":false,"footnotes":""},"tags":[],"event-cat":[86,794],"nationality":[],"music-genre":[],"destination":[772],"topic":[],"language":[79],"class_list":["post-31581","event","type-event","status-publish","hentry","event-cat-conference-el","event-cat-fireside-chat-el","destination-amphitheater-small-el","language-english-el"],"acf":[],"featured_image_src":"","ams_acf":[{"key":"date","label":"Date","value":"8 \u039c\u03b1\u0390\u03bf\u03c5 2026"},{"key":"launch_time","label":"Launch Time","value":"10:00"},{"key":"end_time","label":"End Time","value":"10:30"},{"key":"hero_image","label":"Hero Image","value":30109},{"key":"performers","label":"Performers","value":[{"ID":22089,"post_author":"2133","post_date":"2024-04-29 19:22:57","post_date_gmt":"2024-04-29 16:22:57","post_content":"<!-- wp:paragraph -->\n<p>Chris&nbsp;Hocking is a music industry professional working at the intersection of music, technology, and digital rights. With over 20 years of experience across creator workflows, artist management, record label A&amp;R, and digital rights management, he focuses on building systems that support the long-term growth of independent music.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:quote -->\n<blockquote class=\"wp-block-quote\"><!-- wp:paragraph -->\n<p>He is the founder of Indiy, a global marketplace and community for music services, and The Factory Music Group, where he develops monetisation infrastructure for independent artists and rightsholders.<\/p>\n<!-- \/wp:paragraph --><\/blockquote>\n<!-- \/wp:quote -->\n\n<!-- wp:paragraph -->\n<p>Alongside his work as a founder,&nbsp;Chris&nbsp;serves as &nbsp;Head of IT &amp; Digital Innovation at MESO Events a non profit based in Athens Greece, contributing to initiatives such as Music Tech Europe Academy and Athens Music Week. His work in these roles is focused on empowering the next generation of music professionals therefore, bridging the gap between music, technology, and entrepreneurship, and helping emerging talent navigate a rapidly evolving industry.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p><\/p>\n<!-- \/wp:paragraph -->","post_title":"Chris Hocking (UK\/GR)","post_excerpt":"","post_status":"publish","comment_status":"closed","ping_status":"closed","post_password":"","post_name":"chris-hocking-gr","to_ping":"","pinged":"","post_modified":"2026-04-17 13:13:47","post_modified_gmt":"2026-04-17 10:13:47","post_content_filtered":"","post_parent":0,"guid":"https:\/\/www.athensmusicweek.gr\/?post_type=speaker&#038;p=22089","menu_order":0,"post_type":"speaker","post_mime_type":"","comment_count":"0","filter":"raw"},{"ID":31575,"post_author":"2133","post_date":"2026-04-24 11:22:48","post_date_gmt":"2026-04-24 08:22:48","post_content":"<!-- wp:paragraph -->\n<p>Steve headed up Google\u2019s Creative Lab in London and was Greece\u2019s first Chief Creative Officer. He now runs a creative strategy studio Catalytic in Athens powered by AI!<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p><\/p>\n<!-- \/wp:paragraph -->","post_title":"Steve Vranakis (GR)","post_excerpt":"","post_status":"publish","comment_status":"closed","ping_status":"closed","post_password":"","post_name":"steve-vranakis-gr","to_ping":"","pinged":"","post_modified":"2026-04-24 11:25:11","post_modified_gmt":"2026-04-24 08:25:11","post_content_filtered":"","post_parent":0,"guid":"https:\/\/www.athensmusicweek.gr\/?post_type=speaker&#038;p=31575","menu_order":0,"post_type":"speaker","post_mime_type":"","comment_count":"0","filter":"raw"}]}],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Almost 10 Years after NSynth: What does another decade of AI actually mean for creativity in music? - Athens Music Week<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.athensmusicweek.gr\/el\/events\/almost-10-years-after-nsynth-what-does-another-decade-of-ai-actually-mean-for-creativity-in-music\/\" \/>\n<meta property=\"og:locale\" content=\"el_GR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Almost 10 Years after NSynth: What does another decade of AI actually mean for creativity in music? - Athens Music Week\" \/>\n<meta property=\"og:description\" content=\"Almost ten years ago, Google Creative Lab released NSynth Super \u2013 an open-source AI instrument that lets musicians create entirely new sounds by blending existing ones. 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