Beyond the hubs: The rise of Europe’s next touring markets
- 07/05 11:30 - 13:00
- Seminar room
Beyond the hubs: The rise of Europe’s next touring markets
Europe’s live music scene is shifting, opening up fresh touring paths far from the usual industry strongholds. Southeastern Europe, the Balkans, and the Mediterranean now stand out as dynamic markets. These regions are no longer on the fringes, but central to the plans of artists, agents and managers. International teams are charting new paths into these rising markets
Showcase festivals, thriving local networks and stronger music ecosystems are drawing more tours to these regions. For artists, these areas offer a chance to connect with new audiences, boost their profile and build a lasting foothold.
Artists, agents and managers are rethinking what drives this change. What makes a market ready for touring? When is the right time to make the leap? And how do you transform one-off gigs into sustainable, interconnected circuits?
Moderated by Leonardo Lupelli
