Boyan started his musical career as the guitarist in the band who also drove the van, booked the hotels and did the settlements. After two university degrees and seven years under the Texan sun, he went on to study Arts Administration at IU Bloomington, Indiana where he also joined the Lotus Festival. Working his way up from backline manager to a full-fledged member of the production team in charge of artist relations and logistics.

Jumping across the pond and onto a Sting tour, Boyan joined the Bulgarian Live Nation partner, SME, with which he went on to promote and produce Aerosmith, Depeche Mode, Roger Waters, Steven Wilson, Al Di Meola, Cirque Du Soleil, Iron Maiden and counting. Becoming a freelancer in 2017, he got involved in music export initiatives, lending a helping hand to motivated musical artists wanting to build international careers.

In 2020, in cooperation with Blue Hills, managed to sell-out two concerts at the iconic Antique Theater Plovdiv. Recently Boyan has been spending time learning how to make elaborate cocktails and learning new foreign languages, while assembling a team and resources to officially establish the Sofia International Music Conference – SIMC, dedicated to building networks and transferring knowledge to Bulgaria’s ever growing independent music community.