Lauras Lučiūnas is a leading Lithuanian producer, cultural entrepreneur, and strategist whose work
spans music, television, and large-scale events. With over two decades of experience, he has been
instrumental in developing Lithuania’s modern music ecosystem. As founder and producer at
Creative Industries, Lauras has worked with some of the most prominent artists in the
region—Jazzu, Alina Orlova, Vidas Bareikis, and The Roop—producing two consecutive
Eurovision national selection victories for the latter.

Lučiūnas is also behind the independent vinyl manufacturing hub Green Lakes Pressing,
further expanding Lithuania’s creative infrastructure. Established to support the growing
demand for high-quality physical formats, the plant combines technical precision with a
commitment to artistic integrity. Green Lakes Pressing serves both local and international
artists, strengthening Lithuania’s role as a serious player in the European music infrastructure
and expanding creative production possibilities across the Baltics.

Though his focus lies in music and event production, Lauras has also contributed to national
television formats and award shows, including M.A.M.A. and Sidabrinė Gervė, often
blending live performance with broadcast innovation. His experience during the pandemic led
to the pioneering of digital concert formats and AR-integrated events.

In 2023, he played a key role in the NATO Summit in Lithuania, helping shape the cultural
programming and public experience of this high-profile event. As a regular lecturer at major
Lithuanian universities and co-founder of the international showcase festival What’s Next in
Music?, Lauras continues to be a vital connector between culture, innovation, and civic life.