Music Glue has powered global campaigns and artist stores for names including Iron Maiden, James Blunt, and Enter Shikari, helping artists and their teams run direct-to-fan businesses at scale. Led by Marion Sosnowicz, Head of Business Development at Music Glue, this workshop draws on her experience across ticketing, user services, campaign management and sales, grounded in how artist businesses operate in practice.
Building an audience today often means relying on platforms you do not control. This workshop focuses on how to take control of your online presence and build direct connections that convert, from turning streams and views into sign-ups, sales and repeat engagement, to understanding what a direct relationship with your audience looks like in practice and how fan data can inform what comes next. It brings together ticketing, e-commerce, fan capture and retention into a clear, practical approach to what to offer, how to structure it, and how to build something that holds value over time.
60-minute interactive workshop with examples, platform demo and Q&A
For artists, managers, creators and teams who want to turn attention into audience, and audience into action
Powered by Music Glue, presented by Marion Sosnowicz
