Music Marketing Archives - Athens Music Week https://www.athensmusicweek.gr/topics/music-marketing/ Connecting Cultures. Inspiring Innovation Wed, 22 Apr 2026 12:43:27 +0000 en-US hourly 1 https://wordpress.org/?v=7.1.2 https://www.athensmusicweek.gr/wp-content/uploads/2022/04/logo-size-100x100.png Music Marketing Archives - Athens Music Week https://www.athensmusicweek.gr/topics/music-marketing/ 32 32 Lena SME (LV) https://www.athensmusicweek.gr/speakers/jelena-sme-lv/ Sat, 20 May 2023 16:49:27 +0000 https://www.athensmusicweek.gr/?post_type=speaker&p=19078 Promoter, producer, and a PR specialist from Riga, Latvia. Founder of MOO (Music Observation Organisation), which provides independent, upcoming artists with management, international event booking, label services, promotion, consultancy, and strategic planning. Project manager of Skaņu mežs festival/Latvia and 8 Days A Week agency/Lithuania. With wide experience in the music industry for more than 20 […]

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]]> Promoter, producer, and a PR specialist from Riga, Latvia. Founder of MOO (Music Observation Organisation), which provides independent, upcoming artists with management, international event booking, label services, promotion, consultancy, and strategic planning. Project manager of Skaņu mežs festival/Latvia and 8 Days A Week agency/Lithuania.

With wide experience in the music industry for more than 20 years, she has worked both in the public and private sectors, organising her first underground music events at age of 16 and later working as a senior officer of the Creative Industries department at the Ministry of Culture of the Republic of Latvia.

Curating a radio show Gaismas kaste on Latvian radio Naba about music conferences and showcase festivals since 2019. Founder of gender equality platform SievieteTe, which is part of upcoming international Femme Fatale network.


Social links:
https://www.skanumezs.lv/

Fb: https://www.facebook.com/musicobservation
https://www.facebook.com/lena.sme/

Linkedin: https://www.linkedin.com/in/lena-sme/
Insta: https://www.instagram.com/lena_sme/

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]]> Christianna Tsoufi (GR) https://www.athensmusicweek.gr/speakers/christianna-tsoufi-gr/ Sun, 14 May 2023 09:12:22 +0000 https://www.athensmusicweek.gr/?post_type=speaker&p=18194 Born and raised in Athens, music has always been a great love of hers, as she was involved in the scene from a pretty young age (even though never a musician herself), and until today, this devotion has only escalated. She studied Communication and Media at Panteion University, followed by a Master’s degree in Cultural […]

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]]> Born and raised in Athens, music has always been a great love of hers, as she was involved in the scene from a pretty young age (even though never a musician herself), and until today, this devotion has only escalated. She studied Communication and Media at Panteion University, followed by a Master’s degree in Cultural Management and a diploma in Fashion Styling. She has worked mainly as an editor in several websites and web magazines, and for the last two years, she is part of the Orfium team, being on top of everything that happens in the music industry, doing research and when she is off-duty, you will most likely find her in the crowd of some concert!

Social Media Links: LinkedIn

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]]> Ελληνικά ραδιόφωνα & Podcasts https://www.athensmusicweek.gr/events/%ce%b5%ce%bb%ce%bb%ce%b7%ce%bd%ce%b9%ce%ba%ce%ac-%cf%81%ce%b1%ce%b4%ce%b9%cf%8c%cf%86%cf%89%ce%bd%ce%b1-podcasts/ Thu, 11 May 2023 15:48:44 +0000 https://www.athensmusicweek.gr/?post_type=event&p=18115 Μπορεί η άνοδος της δημοφιλίας των podcasts να κρύβει πίσω της και την απαξίωση του ραδιοφώνου της playlist; Ή μήπως απλά τα podcasts «υποκαθιστούν» την ανάγνωση που εγκαταλείπεται από τις νεότερες γενιές; Ποια η σχέση των podcasts με το παλιό «θέατρο της Δευτέρας»; Τι γίνεται με τα πνευματικά δικαιώματα των podcast; Πόσο εύκολη είναι σήμερα η αδειοδότηση μουσικής για μια πλατφόρμα που κάνει podcast; Επιδιώκουν (έστω και εκούσια) τα podcasts να «εκδικηθούν» το νέο ραδιόφωνο εξ ονόματος του παλαιού; Μπορούν τα podcasts να αναβιώσουν (ή να αναστήσουν) το ραδιόφωνο; Μια ανοιχτή συζήτηση γύρω από μια «μόδα» που ήρθε για να μείνει.

Moderator: George Myzalis

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]]> Μπορεί η άνοδος της δημοφιλίας των podcasts να κρύβει πίσω της και την απαξίωση του ραδιοφώνου της playlist; Ή μήπως απλά τα podcasts «υποκαθιστούν» την ανάγνωση που εγκαταλείπεται από τις νεότερες γενιές; Ποια η σχέση των podcasts με το παλιό «θέατρο της Δευτέρας»; Τι γίνεται με τα πνευματικά δικαιώματα των podcast; Πόσο εύκολη είναι σήμερα η αδειοδότηση μουσικής για μια πλατφόρμα που κάνει podcast; Επιδιώκουν (έστω και εκούσια) τα podcasts να «εκδικηθούν» το νέο ραδιόφωνο εξ ονόματος του παλαιού; Μπορούν τα podcasts να αναβιώσουν (ή να αναστήσουν) το ραδιόφωνο; Μια ανοιχτή συζήτηση γύρω από μια «μόδα» που ήρθε για να μείνει.

Moderator: George Myzalis

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]]> Dimitris Kanellopoulos (GR) https://www.athensmusicweek.gr/speakers/dimitris-kanellopoulos-gr/ Wed, 10 May 2023 15:47:56 +0000 https://www.athensmusicweek.gr/?post_type=speaker&p=17984 Born in Athens 1979. I studied University for the Creative Arts (‘01-’03) Visual Communication Design . Currently design director of “Synthesee” branding and design agency. I was also co-owner and design director of “The Comeback Studio” (‘12-‘19) and a member of the holistic film and design team “Within”.  I am also a design tutor, teaching […]

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]]> Born in Athens 1979. I studied University for the Creative Arts (‘01-’03) Visual Communication Design . Currently design director of “Synthesee” branding and design agency. I was also co-owner and design director of “The Comeback Studio” (‘12-‘19) and a member of the holistic film and design team “Within”. 

I am also a design tutor, teaching web and graphic. I am an accredited lecturer at “Vakalo, Art & Design College”, teaching Graphic Applications in the 2nd year and Branding in the 3rd year at the BA Digital Design sector and Digital Branding in the Master of Digital Design sector.


Links:

Linkedin: https://www.linkedin.com/in/dimitris-kanellopoulos-7bab242b/

Instagram: https://www.instagram.com/dimkanello/

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]]> John Mirabitas (GR) https://www.athensmusicweek.gr/speakers/john-mirabitas-gr/ Wed, 10 May 2023 14:53:24 +0000 https://www.athensmusicweek.gr/?post_type=speaker&p=17933 John Mirabitas is active in the field of the music industry for almost two decades, having collaborated with several leading brands such as EMI, Umusic, Warner Music, Tomorrowland Festival, Europavox Festival, Myspace Corporation, MTV, Onassis Foundation, Stavros Niarchos Foundation and more.  Over the years, he has developed and executed several projects focused in digital marketing, […]

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]]> John Mirabitas is active in the field of the music industry for almost two decades, having collaborated with several leading brands such as EMI, Umusic, Warner Music, Tomorrowland Festival, Europavox Festival, Myspace Corporation, MTV, Onassis Foundation, Stavros Niarchos Foundation and more. 

Over the years, he has developed and executed several projects focused in digital marketing, event promotion, sponsorship, and communication end-to-end. 

Currently, he is the General Manager of Fuzz Productions Company (Release Athens Festival, Fuzz Live Music Club, Floyd Live Music Venue & more).

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]]> How To Promote Your Music with YouTube Shorts: Learn about the new short-form video platform developed by YouTube https://www.athensmusicweek.gr/events/how-to-promote-your-music-with-youtube-shorts-learn-about-the-new-short-form-video-platform-developed-by-youtube/ Tue, 09 May 2023 18:56:27 +0000 https://www.athensmusicweek.gr/?post_type=event&p=17819 YouTube has introduced new short-form video tools to help artists shoot catchy videos with nothing but their mobile phones. In this workshop you will learn how to maximize the exciting opportunity of YouTube Shorts to drive music discovery, connect with your fans, promote your music and make it go viral.

FULLY BOOKED

The post How To Promote Your Music with YouTube Shorts: Learn about the new short-form video platform developed by YouTube appeared first on Athens Music Week.

]]> YouTube has introduced new short-form video tools to help artists shoot catchy videos with nothing but their mobile phones. In this workshop you will learn how to maximize the exciting opportunity of YouTube Shorts to drive music discovery, connect with your fans, promote your music and make it go viral.

FULLY BOOKED

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]]> Video content & Strategy for Startups/Brands https://www.athensmusicweek.gr/events/video-content-strategy-for-startups-brands/ Tue, 09 May 2023 18:15:40 +0000 https://www.athensmusicweek.gr/?post_type=event&p=17796 If you are planning to represent your startup, your brand with video content on a platform like YouTube, it is better if you know about the recent video consumption habits and patterns, the right formats and strategies. You need to find your audience and target them with a tailor-made production and a multi-platform content activation […]

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]]> If you are planning to represent your startup, your brand with video content on a platform like YouTube, it is better if you know about the recent video consumption habits and patterns, the right formats and strategies. You need to find your audience and target them with a tailor-made production and a multi-platform content activation strategy, most of the time with limited resources. Find the optimal creative formats that you can apply to with different objectives to reach your audience, your future clients. Best practices to create your optimal ad-creative, also practical steps to migrate your content to other video and/or content sharing platforms like META, Instagram and TikTok

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]]> From Clicks to Concerts: A Digital Marketing Workshop for Music Events https://www.athensmusicweek.gr/events/from-clicks-to-concerts-a-digital-marketing-workshop-for-music-events/ Tue, 09 May 2023 16:34:56 +0000 https://www.athensmusicweek.gr/?post_type=event&p=17749 This Workshop is designed to help music event organizers learn how to effectively use digital marketing to promote their events and increase ticket sales. The workshop covers various topics such as social media marketing, email marketing, search engine optimization, and online advertising. Learn how to develop a comprehensive digital marketing strategy, create engaging content, measure the success of your campaigns, adjust strategies accordingly and leverage different platforms to reach your target audience!

FULLY BOOKED

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]]> This Workshop is designed to help music event organizers learn how to effectively use digital marketing to promote their events and increase ticket sales. The workshop covers various topics such as social media marketing, email marketing, search engine optimization, and online advertising. Learn how to develop a comprehensive digital marketing strategy, create engaging content, measure the success of your campaigns, adjust strategies accordingly and leverage different platforms to reach your target audience!

FULLY BOOKED

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]]> Crafting Instagram/TikTok Content that Spreads https://www.athensmusicweek.gr/events/crafting-instagram-tiktok-content-that-spreads/ Tue, 09 May 2023 04:17:25 +0000 https://www.athensmusicweek.gr/?post_type=event&p=17705 This workshop is designed to teach artists and music professionals to create compelling social media content that drives engagement, grows their following, and converts viewers into customers. You will learn how to leverage unique algorithms, features, and user behavior patterns on TikTok and Instagram, how to repurpose your content for each platform, and how (and when) to support your posts through targeted advertising. Expect a session packed with expert-led instruction, case studies, and hands-on exercises.

FULLY BOOKED

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]]> This workshop is designed to teach artists and music professionals to create compelling social media content that drives engagement, grows their following, and converts viewers into customers. You will learn how to leverage unique algorithms, features, and user behavior patterns on TikTok and Instagram, how to repurpose your content for each platform, and how (and when) to support your posts through targeted advertising. Expect a session packed with expert-led instruction, case studies, and hands-on exercises.

FULLY BOOKED

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]]> Evi Choursanidi (GR) https://www.athensmusicweek.gr/speakers/evi-choursanidi-gr/ Mon, 08 May 2023 17:52:47 +0000 https://www.athensmusicweek.gr/?post_type=speaker&p=17652 Part PR professional – part journalist, Evi Choursanidi has been commenting on music and contemporary pop culture for years. With a backround in Communications and Mass Media and after gaining work experience in London and Paris, Evi has worked both in PR and in media (MAD TV, Jumping Fish, Frontstage, to name a few). Currently, […]

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]]> Part PR professional – part journalist, Evi Choursanidi has been commenting on music and contemporary pop culture for years.

With a backround in Communications and Mass Media and after gaining work experience in London and Paris, Evi has worked both in PR and in media (MAD TV, Jumping Fish, Frontstage, to name a few).

Currently, she is working with national broadcaster ERT, as Marketing Manager of its radio stations, as well as freelancing as a writer, focusing on music and entertainment. Prior to this, she was Editor-in-Chief of Avopolis, Greece’s longest running music website.

Somewhere in all of that, she decided “Άκου Αυτό” (which means “Listen To This” in Greek) was a good brand name for her music blog and her playlists, so she’s been holding the nickname for more than 15 years.

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