If you are planning to represent your startup, your brand with video content on a platform like YouTube, it is better if you know about the recent video consumption habits and patterns, the right formats and strategies. You need to find your audience and target them with a tailor-made production and a multi-platform content activation strategy, most of the time with limited resources. Find the optimal creative formats that you can apply to with different objectives to reach your audience, your future clients. Best practices to create your optimal ad-creative, also practical steps to migrate your content to other video and/or content sharing platforms like META, Instagram and TikTok