Promoter, producer, and a PR specialist from Riga, Latvia. Founder of MOO (Music Observation Organisation), which provides independent, upcoming artists with management, international event booking, label services, promotion, consultancy, and strategic planning. Project manager of Skaņu mežs festival/Latvia and 8 Days A Week agency/Lithuania.
With wide experience in the music industry for more than 20 years, she has worked both in the public and private sectors, organising her first underground music events at age of 16 and later working as a senior officer of the Creative Industries department at the Ministry of Culture of the Republic of Latvia.
Curating a radio show Gaismas kaste on Latvian radio Naba about music conferences and showcase festivals since 2019. Founder of gender equality platform SievieteTe, which is part of upcoming international Femme Fatale network.