Ruth Koleva stands as an emblem of modern musical prowess and entrepreneurial spirit. Celebrated not only for her musical talents but also for her dedication to innovation and progress within the music industry, Koleva has received numerous accolades, including Grazia Magazine’s Woman of the Year, Forbes 30 Under 30, and the Best Jazz Vocalist award at the JAJ Awards in Japan.

As Head of Partnerships for China’s largest independent music company, Kanjian, Ruth is a key connection for international companies and artists looking to grow in the world’s largest micro market. In 2019, New York-based Koleva founded Sofia Live Festival in her native Bulgaria, a contemporary three-day festival exploring innovation and interdisciplinary arts and genres. The event was an immediate success with over 8,000 visitors at its first edition. Koleva is also an avid supporter of the LGBTQ+ community, being one of the first performers to take the stage at Sofia Pride in 2013 and is a member of the advisory board of the LGBTQ+ Single Step Foundation.