Aneta Jurišić is a Catalog Manager at Croatia Records, specializing in digital music distribution, metadata management, and strategic positioning. With three years of experience in the role, she ensures that the label’s extensive catalog is effectively managed and optimized across major streaming platforms.

Her responsibilities include overseeing the content uploading process, ensuring accurate metadata, and maintaining compliance with platform standards. By closely monitoring analytics and market trends, she refines digital distribution strategies to enhance visibility and audience engagement. Adapting to the ever-changing music industry landscape, she implements data-driven and innovative approaches to maximize reach and performance.

Beyond distribution, Aneta plays a key role in marketing and promotional efforts, leveraging tools and resources from streaming platforms to boost catalog visibility. She optimizes playlist placements, explores editorial and algorithmic opportunities, and develops strategies to strengthen Croatia Records’ digital presence.

A crucial part of her work involves direct collaboration with artists, managers, and industry professionals to ensure the best representation of their music online. By aligning promotional strategies with their artistic vision, she helps maximize their reach and impact.

Aneta’s goal is to continuously refine Croatia Records’ digital strategies, ensuring competitiveness and relevance in a rapidly evolving industry. Through a combination of data analysis, promotional expertise, and strategic planning, she contributes to the ongoing growth and success of the label in the digital music space.