As Southeast Europe becomes more connected, including through recent Schengen developments, Greece and Bulgaria are emerging as key links between Europe and a wider region that includes Serbia, North Macedonia and Turkey, representing over 70 million people.
Within this context, what is actually happening between the two markets, and how can they work more effectively together?
We will explore how artists move across borders, what “breakout” means in each market, and how collaboration between labels, partners and networks can support international growth. It considers cross-border partnerships, diaspora audiences and digital strategies, focusing on what is already working, what remains fragmented, and where new opportunities can be built.
Moderated by Boral Shen