The Artistic Director of the Athens & Epidaurus Festival, the President of the Panhellenic Association of Cultural Event Organisers and the founder of AMW, open the 2nd day of the conference.
The first topic of discussion was the future of live events especially in the post-covid era. As the live concert experience cannot be fully replaced by streaming and other technological means, audiences and promoters are being asked to ally for integrated, decentralized and eco-friendly live experiences. But, what about ticket sales for concerts and festivals in Greece? Viva.gr gave an exclusive presentation revealing data and statistics from music events and exclusive tips to improve the experience of organizers and audiences throughout the ticket sales process.
Afterwards, the discussion focused on the role and position of music in print and digital media.
We all know that digital media is chasing clicks and to do this they highlight stories behind music genres and the lives of artists. However, they also seek artistic quality for prestige reasons, thus sacrificing traffic. Who will prevail – quality or traffic – history will tell…
Throughout the day, the audience’s interest was captivated both by the presentation of Globe One digital on Social Media and their ‘smart’ use in terms of empowering and developing the digital presence and identity of young artists, and the tips given by key experts on the process of developing successful start-ups in the music industry. The room was also packed during the panel on Blockchain technology and NFTs, which are undoubtedly among the hottest trends in the music industry and beyond.
Throughout the conference, 3 showcases were held and there was a great participation in the workshops with hands on tips for low budget international promotion of artists through social media and ideas for organizing and designing electronic equipment during the live performance.
The day ended as always with multi-genre showcases at Temple Athens & Bios.