Adding Value: The Creative Role of a Music Publisher in A&R, Synch and Co-Writing
- 24/05 13:00 - 14:00
- Innovathens Groundfloor
Adding Value: The Creative Role of a Music Publisher in A&R, Synch and Co-Writing
The discussion will examine how music publishers add significant value through A&R, procuring synch, and actively securing co-writing opportunities.
We will delve into the crucial role that A&R teams play in scouting and nurturing talent, overseeing artist development, and guiding the creative process. The session will also explore the strategic efforts of song pluggers who orchestrate key co-writing sessions, fostering collaborations that enhance song quality and market fit. Additionally, we will uncover how the Synch team proactively licenses music for varied media, substantially increasing song reach and revenue. This panel will also highlight the essential support of precise administration, ensuring that these creative ventures translate into tangible success for artists and songwriters.
Moderator: Mandy Salem-Aubry (NL)
