Almost 10 Years after NSynth: What does another decade of AI actually mean for creativity in music?

  • 08/05 10:00 - 10:30
  • Goethe Auditorium

Almost 10 Years after NSynth: What does another decade of AI actually mean for creativity in music?

Almost ten years ago, Google Creative Lab released NSynth Super – an open-source AI instrument that lets musicians create entirely new sounds by blending existing ones. Artists like Grimes embraced it early, using NSynth-generated sounds on tracks such as “So Heavy I Fell Through the Earth” from her 2020 album Miss Anthropocene.

In this fireside chat, moderator Chris Hocking sits down with Steve Vranakis (Co-Founder & Chief Creative Officer at Catalytic and former Chief Creative Officer for Greece). Together they move past fear and focus on real practice. We’ll watch a short archival video of NSynth Super in action and explore grounded examples of how AI has already supported faster iteration, new sonic directions, and human creativity for a decade.

The conversation will address:

  • Is this a moment when creativity feels under threat – or the best time ever to have a creative mind?
  • What shifts when creatives and technologists start sculpting the future together?

Grounded in real stories, the session examines practical questions around authorship, value, and responsible innovation

Chris Hocking (UK/GR)
Founder, The Factory Music Group
Steve Vranakis (GR)
Co-founder Creative Director, Catalytic