Almost 10 Years after NSynth: What does another decade of AI actually mean for creativity in music?

  • 08/05 10:00 - 10:30
  • Goethe Auditorium

Almost 10 Years after NSynth: What does another decade of AI actually mean for creativity in music?

Almost ten years ago, Google Creative Lab released NSynth Super – an open-source AI instrument that lets musicians create entirely new sounds by blending existing ones. Artists like Grimes embraced it early, using NSynth-generated sounds on tracks such as “So Heavy I Fell Through the Earth” from her 2020 album Miss Anthropocene.

In this fireside chat, moderator Chris Hocking sits down with Steve Vranakis (Co-Founder & Chief Creative Officer at Catalytic and former Chief Creative Officer for Greece). Together they move past fear and focus on real practice. We’ll watch a short archival video of NSynth Super in action and explore grounded examples of how AI has already supported faster iteration, new sonic directions, and human creativity for a decade.

The conversation will address:

  • Is this a moment when creativity feels under threat – or the best time ever to have a creative mind?
  • What shifts when creatives and technologists start sculpting the future together?

Grounded in real stories, the session examines practical questions around authorship, value, and responsible innovation

Moderated by Chris Hocking

Chris Hocking (UK/GR)
Founder, The Factory Music Group
Steve Vranakis (GR)
Co-founder Creative Director, Catalytic