Data has become a fundamental source of competitive advantage in music in the digital economy. The existing problems related to licensing and royalty payments are caused by the fact that works and rights holders are often not being properly identified in the digital environment. Metadata is the oil that makes our industry spin. It’s at the very core of the music industry: when metadata is not correct, artists and songwriters miss out on royalties, and songwriters and engineers don’t get the credit they deserve. Collaboration and data exchange capabilities between different stakeholders have evolved from a dream to a crucial part of the business, to ensure global rights and royalty flows. The players who offer metadata and rights management services for the music industry have expanded from traditional players like CMOs to IMEs and to a wide variety of commercial players. In this session, we will have a crash course on the basics of music metadata, discuss about latest advancements in rights and metadata management and what concrete steps are being done in the business to overcome challenges, which have existed for a long time. As an outcome you should understand the value of metadata for the business and identify how it relates to your business.