Spotify Masterclass: Growing your audience and reaching beyond borders

  • 08/05 11:30 - 13:00
  • Goethe 2004

Spotify Masterclass: Growing your audience and reaching beyond borders

Spotify Masterclass is an educational session designed for artists and the teams supporting their careers, including managers, labels, and industry partners.

The goal of the Masterclass is to guide participants through Spotify for Artists tools and features and demonstrate how to use them effectively in practice. During the session, we share knowledge, insights, and best practices that help build presence on the platform, grow careers, strengthen fan relationships, and reach global audiences.

Led by local Spotify representatives, the session combines a global perspective with relevant local market context. It also includes an overview of the Spotify ecosystem, including playlisting and music programs.

Participants will gain a practical understanding of key Spotify for Artists tools – such as Countdown Pages, Canvas, and Artist Pick – as well as access to rich analytics that enable informed, data-driven decision-making.

The session also highlights additional educational resources and features selected case studies that demonstrate how to effectively use Spotify tools in real-life scenarios. It concludes with a dedicated Q&A, offering participants the opportunity to ask questions and engage directly with Spotify representatives.

Emilia Mihailescu (RO)
Senior Editor in Southern & Eastern Europe, Spotify
Ekaterina Pirogova (RU/IT)
Artist & Label Partnerships Manager in Southern & Eastern Europe, Spotify
Katarzyna Czechowska (PL)
Artist & Label Partnership Lead, Scaled Markets