Alaa Elhadba is the founder and CEO of Djoid, a music curation intelligence platform built for professional DJs. With a background as a search architect at Zalando and Head of Data at Native Instruments, he spent over a decade at the intersection of music and machine intelligence before building Djoid — now a profitable SaaS with thousands of paying users and a proprietary Music Canonical Graph at its core.

A DJ with 15+ years of experience, Alaa builds from the inside out: the product reflects a practitioner’s obsession with how music is understood, organized, and played. He speaks on AI-powered music discovery, search architecture applied to creative domains, and what it means to build infrastructure for culture.