Guy Krief is co-founder of marketing technology firm Persado, featured in CNBC’s Disruptor 50, and talent intelligence platform Bryq. He is also on the board of the mobile technology firm Upstream, where he previously served as CEO, and Convert Group. Guy is an investor in multiple technology companies, as well as Michelin’s featured restaurant Nolan. He also wrote and starred in his own comedy show, and hosted various TV and radio programs. Guy holds an MSc in Social Psychology from the University of Sorbonne in Paris.