Being a huge music fan Lia started her career as a journalist specialized in music subjects writing articles, reviewing albums, doing interviews and participating to radio shows (Mousiki magazine, Echo FM radio station). Some years later she had the amazing opportunity to be part of the editorial team of the altenartive music paper OZ.
It was a great journey that leaded to a slightly different career step, when she accepted a proposal to move to the music industry.
She started at Warner Music Greece as Promo and Strategic Marketing Manager and then moved to BMG Greece as a General Manager.
Later she had to take a short break from the music business and acted as a consultant for a big greek media group, as well as for an international mobile VAS services company.
When the opportunity appeared for her to collaborate with the quite new by that time Digital Distribution Company, the Orchard, she grabbed it as it was the perfect way to go back to roots, The fact that the founder of the Orchard, Richarf Gottehrer was and still is a legend of the music industry made the idea more and more exciting.
It has been a long ride since then and The Orchard has grown a lot in a constantly changing and challenging business environment.
Lia is still a music fan…