Music has long been a driving force in cultural tourism, attracting millions of visitors to cities around the world each year. The Athens Music Week brings together experts from the music industry, tourism sector, and urban planning to explore the relationship between music, tourism, and urban development. Through a lively and interactive discussion, panelists will share their insights and experiences on topics such as: The role of music in attracting tourists to cities The economic and cultural impact of music tourism The challenges and opportunities of developing music cities The importance of preserving cultural heritage in the face of tourism development The role of government, businesses, and communities in promoting sustainable and responsible tourism.
Moderator: Lena Ingwersen