Reality Check: Entrepreneurship, Innovation and the Music Business

  • 30/05 15:00 - 17:00
  • Amphitheatre

Reality Check: Entrepreneurship, Innovation and the Music Business

Adoption of your innovation or creation isn’t guaranteed just because you made a great product. It doesn’t mean the industry will care. You may have objectively solved a business problem, or created great art, but the key to success is quite possibly hidden in other factors: community, hype, who-you-know, etc. This workshop will not talk about your widget or music. Rather, we will talk about taking it out into the world where it will live or die. How do you become a part of the community you are targeting? What are some strategies to promote and sustain engagement amongst peers, investors and customers? Drawing upon the expertise of experts, as well as your own knowledge and experience, how can you devise effective strategies to achieve your goals? And what are some of the understandings and techniques which steer successful projects? What tips a project into failure? What drives business-to-business (B2B) and business-to-consumer (B2C) adoption? And in a reality check, what happens when having the solution to a problem does not solve the problem, are you questioning your own assumptions? The building and pitching process will be examined. This workshop asks you to respond to it; listening is fundamental to communication. Good Cop, Bad Cop, and Robo Cop will be on hand to support you, but will you listen and will it feel like support at the time


Moderators: Jake Beaumont-Nesbitt / Mandy Salem – Aubry

J. Beaumont-Nesbitt (UK)
Innovation & Education at IMMF & Consulting Artist Manager
Mandy Salem-Aubry (NL)
Conference Programme Coordinator, AMW / Owner, Mandy Salem-Aubry Music Services