From Grassroot to Greatness

  • 31/05 12:30 - 13:30
  • Innovathens Groundfloor

From Grassroot to Greatness

How important is authenticity and originality in the creative process, as well as cultural context and identity in shaping an artist’s career? How can emerging artists evolve and thrive in the music industry, while staying true to their roots and vision? This panel discussion is all about the journey that artists have to make to evolve from grassroots talents to major artists. Join us as we share our experiences and expertise in discovering and developing new talent, building fan bases, leveraging social media, collaborating with other artists and industry stakeholders, and navigating the music industry landscape.

Moderator: Michal Wojcik

Michał Wójcik (PL)
Founder and CEO - Cracow Music Scene foundation
Cesar Andion (ES)
Live Nation Spain - Pr & Talent/Head of Conferences & The Spanish Wave
JoJo "Johanna" von Hertzen (FI)
Founder & Artist - Deep Heart Beats
Mandy Salem-Aubry (NL)
Paradise Worldwide - Head of Knowledge and Communication
Kees van Weijen (NL)
Executive board member - IMPALA
Dario Drastata (HR)
President of RUNDA / Executive director of Dallas Records Croatia and Serbia