Getting attention is hard. Getting the right attention and turning it into something that holds is harder. This roundtable looks at why that gap exists. How artists and teams cut through in crowded markets, how a clear point of view shapes how people understand what you do, and how content either sharpens that message or […]
Program
08/05 12:15 - 13:30
Conference session in English
Roundtables
Goethe Side Amphitheatre
Get seen, get understood, get closer: Turning attention into real audience and growth
Mandy Salem-Aubry (UK/FR)
Managing Director, MSA Music Services / International Conference Director, Athens Music Week
08/05 14:30 - 15:30
Conference session in English
Panels
Goethe 2004
Innovation and the law: Where to move fast and when to stop
From Napster to YouTube and TikTok, music innovation has often moved ahead of licensing, forcing the industry to respond and adapt. Now gen AI platforms such as Suno and Udio are testing the boundaries again, from how training data is sourced to how outputs are created, attributed and monetised within existing copyright frameworks. This discussion […]
Mandy Salem-Aubry (UK/FR)
Managing Director, MSA Music Services / International Conference Director, Athens Music Week
08/05 15:45 - 16:45
Conference session in English
Workshops
Goethe 2003
How to stand out and attract the right people: Positioning, brand and growth
Strategic Brand Designer Orwell McGubbins saved Doctors Without Borders’ global innovation fund, delivered the highest ever attendance to SciDays London and sold out Young Enterprise’s Pathways Programme in record time. In this masterclass, he shares the process and framework he uses to get results for his clients. You’ll learn how to break out from the […]
08/05 16:15 - 17:15
Conference session in English
Workshops
Goethe 2005
How to build a direct fanbase that lasts
Music Glue has powered global campaigns and artist stores for names including Iron Maiden, James Blunt, and Enter Shikari, helping artists and their teams run direct-to-fan businesses at scale. Led by Marion Sosnowicz, Head of Business Development at Music Glue, this workshop draws on her experience across ticketing, user services, campaign management and sales, grounded […]
08/05 19:00 - 21:00
Showcases
PLEX
Showcase: Fragk (GR)
Born on May 29, 1995, in Greece, Panos Fragkiadis, known as FRAGK, is an electronic music artist whose work is driven by rhythm, movement, and experimentation. Raised among his father’s eclectic record collection, he developed an early sensitivity to sound that shaped his artistic identity. Active since 2015, FRAGK co-founded the duo Useless Co, which […]
08/05 20:00 - 20:30
Showcases
Terrace
Showcase: Alone at Parties (RO)
Alone at Parties is a 5-piece band from Romania. Their sound is an indie blend of soft-spoken synthesizers, playful electric guitars, subtle acoustic rhythms and warm vocals. Since 2023 they’ve played festivals such as Electric Castle, Transylvania International Film Festival and the BuSH Budapest, MMB Bucharest & SoAlive Sofia showcases. The band released their debut […]
08/05 20:45 - 21:15
Showcases
Terrace
Showcase: The Dionysians (GR)
The Dionysians are a Greek garage rock band that makes heavy use of the Farfisa organ, fuzzy guitars, and tambourine. All of the above, combined with romantic yet sarcastic lyrics, results in a sound as savage as it is liberating. Their debut album “Na Kapsoume to Xthes” was released in November 2025 on Veego Records […]
08/05 21:30 - 22:00
Showcases
Terrace
Showcase: Lucy Dreams (AT)
“The Pet Shop Boys of the Future” — live at Athens Music Week! Fresh from tours through Japan, Canada, and Europe, and winners of the XA Music Award, Lucy Dreams unveil their LP VVVVV in Greece for the very first time. Don’t miss this glimpse into the future of pop! “A quite irresistible show” — […]
08/05 22:15 - 22:45
Showcases
Terrace
Showcase: Mye_Taai (NL)
Mye_Taai is an interdisciplinary artist team whose work traverses electronic sound, performance, and visual art. Known for a distinctive blend of rhythmic experimentation and poetic abstraction, Mye_Taai explores the emotional residue of modern life — where displacement, technology, and identity blur into a shared language of sound. Each release acts as both a personal reflection […]
08/05 23:45 - 00:30
Showcases
PLEX
Showcase: Degear0001 (GR)
Degear0001 is an electronic music artist and live performer. He makes energetic tracks that mix indietronica, chiptune, hip hop, and video game–style sounds. His music is built from samples made with his own DIY electronic instruments, including circuit-bent gear, cheap or toy keyboards, and self-modified synthesizers. In his performances he uses live looping, finger drumming, […]
